Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity between calls brings you insights to make you think & think again.

In today’s edition we’ll spotlight the end of an era as cookies are removed from the digital marketing ecosystem, the surprising benefits of going barefoot, and how your brain organizes your memories into the good, the bad, and the ugly.

So let’s dive in !

Kabir Says –

“Digital marketing may be all about staying on top of the latest trends, but when it comes to my memory, I’m still stuck walking barefoot in the past.”


A cookie-less dimension

As the use of cookies for tracking and targeting consumers continues to decline, it is increasingly important for businesses to utilize first-party data to accurately understand and engage with their audience. This means investing in data management platforms and focusing on collecting high-quality data directly from the customer through means such as online surveys and loyalty programs.

By prioritizing first-party data, businesses can effectively personalize their marketing efforts and improve the customer experience. It is crucial for businesses to begin preparing for a cookieless world now in order to stay competitive in the rapidly evolving digital landscape.


Walking barefoot

Walking barefoot outside, also known as grounding or earthing, has been shown to have numerous health benefits. When we walk barefoot, the soles of our feet come into contact with the earth, allowing us to absorb its electrons. These electrons are thought to help reduce inflammation and improve sleep, among other things. Some people even claim that grounding can improve mood and reduce stress.

While there is still much research to be done on the subject, the practice has gained popularity in recent years and may be worth trying for those interested in natural approaches to health and wellness. It is important to be mindful of the surface on which you are walking and to take precautions to avoid injury. Overall, the art of grounding may offer a simple yet effective way to improve overall health and well-being.


Good memory or bad memory ?

A recent study has found that the molecule, RbAp48, plays a crucial role in memory consolidation and retrieval. When this molecule is present at high levels, it allows for good memory consolidation, but when it is present at low levels, memory retrieval is impaired. This finding could potentially lead to the development of new treatments for age-related memory loss and other memory-related disorders.

The study was conducted on mice, but the researchers believe that the same mechanisms may be at play in humans. It is important to continue researching the role of RbAp48 in memory function in order to better understand the underlying mechanisms and find potential treatment options. Overall, this study provides valuable insights into the molecular basis of memory and the potential for manipulating it in order to improve cognitive function.

Full Article Here


To do this week: Need a break from the constant mental chatter in your head ? Try the 5 finger breathing exercise here.

Stay Informed, Stay Ahead!

About the author: abhinavchetan.com