Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity between calls brings you insights to make you think & think again.

This week our newsletter covers the latest trends in live commerce, a game-changing fusion of live events and e-commerce that’s reshaping the way we shop. Learn how retailers are leveraging live streaming to create a personalized experience and build a loyal following.

In addition, we explore the surprising ways excessive work and stress can impact our brain health and offer tips for maintaining overall wellness. And we’ll round it off with the latest discoveries about the proton, a tiny particle that’s proving to be far more complex than previously thought. The findings have exciting implications for future experiments.

Kabir Says –

“What does live commerce, brain drain, and a proton have in common? They all require a strong connection – be it to the internet, inner peace, or the nucleus”


Power of Live Commerce

Live commerce is changing the shopping experience by fusing the excitement of live events with the ease of e-commerce. Retailers now leverage live streaming to showcase products and create a sense of community among shoppers. This trend is being adopted across various industries and offers a dynamic and personalized experience.

By gathering data on consumer preferences and behaviors, retailers can even inform future marketing and product development decisions. However, a strategic approach is crucial to realizing live commerce’s full potential, including considering the technology, having an engaging host, and building a loyal following. By successfully implementing live commerce, retailers can expect increased engagement, higher conversion rates, and sales.


Brain Drain

Hard work and stress are often seen as positive traits, but new research indicates that excessive work and stress can have a negative impact on our brain health. Studies have found that when we work too hard and become overly stressed, our brain begins to produce toxic substances that are detrimental to our mental and physical well-being. This can lead to feelings of anxiety, depression, and fatigue, and can even affect our ability to think, focus and remember.

The good news is that this negative impact can be prevented by taking breaks and engaging in stress-relieving activities such as exercise, mindfulness, and relaxation. By balancing our work and stress levels, we can maintain a healthy brain and overall wellness. So prioritize self care over work today.


The complex nature of a Proton

The proton, a tiny particle found in the nucleus of an atom, is turning out to be far more complex than previously thought. Scientists have discovered that protons are made up of even smaller building blocks called quarks and gluons, which are constantly in flux, constantly changing shape and constantly interacting with one another.

This new understanding of the proton is changing the way scientists view the fundamental building blocks of matter and is challenging current theories of particle physics. The findings have exciting implications for future experiments and could lead to new discoveries in the field. So next time you hear someone talk about the simple building blocks of matter, remember that even the most basic building blocks are a complex dance of subatomic particles.


To do this week: Want to find your blind spot ? Try this simple exercise and find it yourself here.

Stay Informed, Stay Ahead!

About the author: abhinavchetan.com