Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity between calls brings you insights to make you think & think again.

In this week’s edition we take you on a journey into digital defense mechanisms, the essence of emotional well-being and the intriguing role of language in shaping our understanding of the world. We start with a deep dive into the escalating challenges of cybersecurity, exploring innovative strategies to safeguard our digital domains. Then we move to the power of validating emotions which is a key to unlocking deeper connections and personal growth. Finally, we explore how the metaphors we use can profoundly alter our perception So, we have cyber security, emotional validation & metaphors this week. Happy Reading !

Kabir Says –

A cyber security hacker, a therapist and a poet walk into a bar. The hacker says, “I spend all day fixing data breaches & cleaning up spilled secrets”. The therapist laughs and adds “I charge people for spilling their secrets by offering them some validation”. The poet just nods at them to say, “And I turn all those spilled secrets into metaphors making them sound deeper than they really are.”


Data Breach Ahoy

Do you know someone who has been a victim of cyber fraud? My guess is that you do. In fact, in 2023 the digital world faced a significant challenge – a 20% increase in data breaches, affecting countless individuals and organizations globally. And who are the culprits? Cloud misconfigurations, innovative ransomware attacks, overlooked vulnerabilities of systems & often just plain user ignorance. As we step into the digital age with more reliance on cloud services and interconnected networks, the need for robust cybersecurity measures has never been more critical. Understanding these vulnerabilities and implementing strategic defences will be key for businesses to protect their digital assets. And as a user being aware will be your biggest defence, which is what today’s to do is all about.


Emotional V-a-l-i-d-a-t-i-o-n

We’ve all been in situations where either we or someone else is in an emotionally intense state and neither knows what to do about it. One of the techniques psychologists employ in such situations is emotional validation. Validation which is the simple act of acknowledging and accepting one’s feelings without judgment is a powerful tool in defusing emotional intensity. They recommend actively listening, making eye contact, not offering suggestions but just acknowledging these emotions and giving it time. By fostering an environment where emotions are recognized and validated, individuals can be brought on a path of understanding. Such emotional intelligence can go a long way in defusing otherwise tricky situations.


Metaphorically speaking

Language shapes our reality, try mumbling gibberish for a few minutes and you’ll see what I mean. Since all words are just symbols, using language we create a map of reality to communicate both with ourselves and others. Within language though a specific tool i.e. metaphors not only reflect our current understanding of the world but also guide our future thinking and actions. In a fascinating exploration of how altering our metaphors can change our perspective, scientists and linguists suggest that by consciously evolving the metaphors in science, we can unlock new ways of understanding and interacting with the world around us. This shift has highlighted the intrinsic power of language in shaping our cognitive frameworks. Here’s an example: ‘The Cosmos is a monarchy’ now reframed to ‘The Cosmos is a democracy’. I recommend reading the article to learn more.


Ignite Ideas, One Prompt At A Time: Plug in this prompt to any LLM to understand Cyber Security as a beginner.

“As a cybersecurity expert skilled in simplifying complex concepts, your mission is to craft a detailed, step by step guide for beginners on safeguarding their digital presence. Start by defining cybersecurity’s role in protecting against digital threats. Highlight key steps including recognizing common threats like phishing and malware, the creation of strong passwords, the importance of two-factor authentication for added security, keeping software up-to-date, and adopting safe browsing habits. Emphasize the necessity of basic data protection measures, such as encryption and cautious use of public Wi-Fi. Use straightforward examples to illustrate and explain these principles in detail, aiming to equip readers with essential cybersecurity knowledge in an easy-to-understand manner.”


To do this week : This week, dive into the world of cyber-attacks with a quick watch on Cyber Security In 7 Minutes. This concise video offers a primer on the basics of cyber security, its importance in our digital age, and how it works to protect information from digital threats.

About the author: abhinavchetan.com