Photo of Abhinav Chetan

12 random things about me

  • Drink a lot of water
  • Do 108 Surya namaskars often
  • Know what a bullish harami reversal is
  • Love conducting homas & generally like fire, maybe that’s why I’m thirsty all the time
  • I’ve been an obsessive reader for over two decades. A quarter of my room is filled with books. The rest? They’re scattered across various rooms, attics, bags, and garages.
  • Roasted Google leadership & teams at annual forums four times & got away with it
  • Managed over $500M in digital marketing spends across the US, UK, and India, learning valuable lessons at others’ expense.
  • Dig the lorenz attractor, mandelbrot sets, vesica piscis, and the double-slit experiment
  • Taught digital marketing to 10K+ participants – CXOs, agencies, startups, and my favorite – MBA colleges. I’m still not an MBA but am ironically a guest faculty at some of the top ones
  • Trained to be a yoga teacher at an ashram, realized I needed to learn a lot more, 12 yrs on still a WIP
  • Know how a memory palace works and no you don’t need Sherlock, just moonwalk with Einstein
  • My picks : Scientist – Richard Feynman, Writer – Saki, Yogi – Swami Vivekananda, Investor – Peter Lynch

2 min intro

I joined Google in 2008 when digital marketing was just taking shape and spent 12 years watching it evolve from the inside out. Across operations, automation, product solutions, and marketing, I managed multi-million-dollar campaigns for brands across the US, UK, and India, learning as the industry reinvented itself.

Along the way, I earned credentials from NIIT and Wharton, consulted for global brands, startups, and nonprofits, and built deep expertise in digital tools and strategy. Today, I lead Digital for Nonprofits, enabling nonprofits to bridge the digital divide, and Digicated.ai, an advisory firm that accelerates Generative AI maturity for startups and forward-thinking brands.

Outside work, I’m a yoga practitioner, an equity-market explorer, and an incurable book enthusiast: usually reading, discussing, or recommending one to anyone who will listen.