Digital Marketing

In 2008, Google launched its India operations and was looking for science graduates with strong writing skills. An unusual job description, but one I was perfectly suited for. After two months of interviews, research tests, and aptitude rounds, I became a Noogler.

Over the next 12 years, I had a front-row seat to the birth of digital marketing. I managed over $500 million in digital marketing spend for brands including Macy’s, Uber, Amazon, Waitrose, Grainger, and Maruti Suzuki across the US, UK, and India. I led large-scale integrated campaigns, built expertise across the full spectrum from organic to paid, and left Google as a Product Marketing Manager in 2020.

The work I found most meaningful inside Google was always the teaching. That thread has only grown. Today I am guest faculty at ISB, IIM Ahmedabad, IIM Bangalore, MDI Gurgaon, MICA, BITS Pilani, and upGrad, and have trained 10,000+ professionals across CXOs, agencies, startups, and MBA programmes. After Google, I started two organisations that reflect what I believe digital marketing must do now.

At Digicated.ai, we work with digital-first brands to accelerate their GenAI maturity. At Digital for Nonprofits (D4NP), we help to bridge the social divide digitally with tech grants and GenAI. My workshops on Digital Marketing and Generative AI are distilled from our learning and experience of working with brands and nonprofits across the globe.