Digital Marketing: A New Frontier

Trusted by individuals from Google, Amazon, Maruti Suzuki and more to build their digital marketing capability from the ground up. This workshop is particularly suited for: All marketing teams, big or small · Brand managers looking to upskill · Startups; Founders and business owners managing their own digital presence · Nonprofit teams building digital capability on limited budgets and digital focused brands and institutions

6,000+

attendees

4.8/5*

speaker rating

*Based on post-session
participant surveys

Participants From

Aarti — workshop participant organisation
GraphisAds — workshop participant organisation
LinkedIn — workshop participant organisation
SEWA — workshop participant organisation
SEWA Bharat — workshop participant organisation
Isha Foundation — workshop participant organisation
Sivananda Yoga Ashram — workshop participant organisation
All India Disaster Mitigation Institute — workshop participant organisation
WWF-India — workshop participant organisation
NC Media — workshop participant organisation
Peak XV Partners — workshop participant organisation
Google — workshop participant organisation
Meta — workshop participant organisation
Museum of Art and Photography — workshop participant organisation

How will I benefit from this workshop?

Abhinav Chetan Workshop Digital Marketing 01

Platform Literacy

Understand how different paid and organic digital platforms are built and how to get the most out of them

Abhinav Chetan Workshop Digital Marketing 02

Strategic Clarity

Build a coherent digital marketing strategy around your customers and business needs

Abhinav Chetan Workshop Digital Marketing 03

Measurement Confidence

Learn to read the numbers that matter so you can optimise in real time and prove ROI

Digital Marketing A New Frontier Workshop Framework

Digital Marketing: A New Frontier
Workshop Framework

  • Understand: Map the current digital landscape where users are, how platforms have evolved, and why India’s digital market is one of the fastest-growing in the world. You’ll leave with a clear picture of the ecosystem you’re operating in and where the biggest opportunities lie
  • Analyse: Identify the gaps between where your brand is and where it could be digitally. You’ll apply a structured diagnostic to your own marketing situation, looking at organic reach, paid media, content, and measurement together rather than in silos
  • Execute: Build a prioritised action plan specific to your brand, budget, and team. You’ll leave with concrete next steps, a framework you can implement immediately

FAQs

The workshop delivers the most value when taken by a team together. When marketing, content, and leadership functions attend the same session, they leave with a shared vocabulary and a unified understanding of digital strategy which dramatically accelerates execution. For individual attendees, it provides a comprehensive foundation that can be immediately applied in their role.

No prior experience is required. The workshop is designed to build understanding from first principles starting with why digital marketing works the way it does, not just how to use specific tools. Attendees with some experience often find it equally valuable as a framework to organise and deepen what they already know.

Most courses teach platforms in isolation; one module on Google Ads, one on Instagram, one on SEO. This workshop builds a connected mental model of how the entire digital ecosystem fits together, so you can make better strategic decisions rather than just executing tactics. It’s a thinking framework, not a how-to guide.

The Digital Marketing: A New Frontier workshop is a 90-minute live session, available in both in-person and virtual formats. It combines short conceptual inputs with real-world examples and audience-specific discussion. A customised half-day version is available for organisations looking for a deeper engagement across their team.

India is now one of the largest and fastest-growing digital advertising markets in the world, driven by affordable data, smartphone penetration, and a rapidly maturing ecosystem of platforms. Digital spend in India has grown over 5x in the past decade and surpassed television as the largest advertising channel. Understanding this and the specific behaviours of Indian digital audiences is now a core competency for any marketing professional or business operating here.

The workshop is designed and facilitated by Abhinav Chetan, who is a digital marketing advisor and former Google professional with over 15 years of experience across search, display, and digital strategy. He is the founder of Digital for Nonprofits and Digicated.ai, and has been recognised as one of the Top 40 Under 40 Marketers in India by Business World. You can learn more about Abhinav at abhinavchetan.com.

Ready to bring Digital Marketing: A New Frontier to your team?
Let’s talk