Photo of Abhinav Chetan

12 Things About Me

  • Drink a lot of water
  • Do 108 Surya namaskars often
  • Know what a bullish harami reversal is
  • Love conducting homas & generally like fire, maybe that’s why I’m thirsty all the time
  • I’ve been an obsessive reader for over two decades. A quarter of my room is filled with books. The rest? They’re scattered across various rooms, attics, bags, and garages.
  • Roasted Google leadership & teams at annual forums four times & got away with it
  • Managed over $500M in digital marketing spends across the US, UK, and India, learning valuable lessons at others’ expense.
  • Dig the lorenz attractor, mandelbrot sets, vesica piscis, and the double-slit experiment
  • Taught digital marketing to 10K+ participants – CXOs, agencies, startups, and my favorite – MBA colleges. I’m still not an MBA but am ironically a guest faculty at some of the top ones
  • Trained to be a yoga teacher at an ashram, realized I needed to learn a lot more, 12 yrs on still a WIP
  • Know how a memory palace works and no you don’t need Sherlock, just moonwalk with Einstein
  • My picks : Scientist – Richard Feynman, Writer – Saki, Yogi – Swami Vivekananda, Investor – Peter Lynch

My Story in Two Minutes

I joined Google in 2008 when digital marketing was just taking shape, spending 12 years inside the company as the field transformed into the dominant channel for global commerce. Working across operations, automation, product solutions, and performance marketing, I managed over $500 million in digital marketing spend for brands across the US, UK, and India, learning as the industry continually reinvented itself. Along the way, I earned credentials from NIIT and the Wharton School. I have consulted for global brands, startups, and nonprofits, building deep expertise in digital tools and strategy. Throughout my career, I’ve also trained more than 10,000 professionals, including CXOs, agency teams, startups, and MBA students across India’s leading business schools.

After my time at Google, I founded and currently lead two organizations: Digicated.ai and Digital for Nonprofits (D4NP). Digicated is an advisory firm that accelerates Generative AI maturity for startups and forward-thinking brands while D4NP is a Tech4Good startup enabling nonprofits to bridge the social divide digitally through technology grants, digital marketing and Generative AI.

Outside of work, I am a trained yoga teacher and a lifelong reader, usually discussing and recommending books to others.