MEDIA & PUBLICATIONS

• Most Brands are Digitally Active, but not Digitally Mature – Medianews4u – I discuss how the social impact sector is navigating its most consequential digital shift yet.
• From SEO to GEO: The Playbook for Marketers in the Generative Search Era – Adgully – I lay out a practical framework for marketers navigating the shift from SEO to GEO, drawing on real data from brands already seeing LLM-driven traffic convert at multiples of organic search.
• Why Brands Must Learn the Language of LLMs – Campaign India – I make the case that as consumers migrate from search to AI-generated answers, brands that do not optimise for how LLMs source and cite content will become invisible.
• Meet D4NP: A Tech-for-Good Startup Enabling Non-Profit Organisations with Digital Fortitude – YourStory – Our journey of building D4NP into a platform enabling over 20 nonprofits and unlocking more than $10 million in technology grants.
• India Has Emerged as One of the Fastest-Growing User Markets for GenAI Tools – BizzBuzz – I discuss how India’s rapid GenAI adoption is creating new opportunities for brands and nonprofits.
• What 2026 Holds for AI in Marketing and Advertising – Indian Television – I share my perspective on the forces reshaping marketing in 2026.
• The Age of the A(I)gent is Here and Most Businesses Are Not Ready – Express Computer – I argue that the shift to autonomous AI agents is a fundamental change in how work gets done.
• The Nonprofit’s Digital Marketing Maturity Playbook: A Step-by-Step Roadmap – The CSR Universe – A practical framework for nonprofit leaders to achieve digital maturity.
• Abhinav Chetan: Enhancing GenAI Maturity for Individuals & Brands – SiliconIndia – Recognition as one of India’s Top 10 AI coaches.
• Why building digital capability is now mission-critical for Indian NGOs – ETEdge Insights – I make the case that digital maturity for NGOs is no longer optional.
• Transformative Potential of GenAI in India – India Business & Trade – A perspective on how generative AI is reshaping India’s business ecosystem.
• 40 Under 40 Marketers 2022 – Business World Marketing – Recognition as one of India’s top 40 marketers under 40.
• On a Quest to Digitise Nonprofits & Startups in India – Power Corridors – A profile of the mission to bring digital capability to nonprofits and startups.
• Year In Search: Insights for Brands 2019 – Think with Google – Analysis of India’s evolving search landscape.
• Year In Search: Insights for Brands 2018 – Think with Google – A strategic report on Indian search behaviour trends.
• What Brands Can Learn from Personalised Storytelling on Digital – Think with Google – Exploration of personalised digital storytelling.
• How Machine Learning is Changing The Game for Display Ads – Think with Google – Analysis of ML-driven digital advertising.

A weekly newsletter at the intersection of digital marketing, wellness, and science. Abhinav hand-picks stories that blend commerce, consciousness, and curiosity – designed for professionals who want to think more clearly about technology and its effect on how we work and live.

A weekly digest of the most significant developments in generative AI — curated and contextualised for business leaders, marketers, and founders who need to stay ahead of a rapidly changing landscape without drowning in noise.