Dear Reader,

Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness and science. Blending commerce, consciousness and curiosity Between Calls brings you insights to make you think and think again.
In this week’s edition, we’re diving into the future of artificial general intelligence, the intricacies of syncing our body and brain clocks, and a remarkable archaeological find that is uncorking the world’s oldest wine. So we have AGI, the body – brain connection and some really really old and hopefully great tasting wine. Happy reading!

Kabir says : An AGI expert, a circadian rhythm specialist, and an oenologist walk into a bar. The AGI expert boasts, “My AI will soon outperform human intelligence.” The circadian rhythm specialist quips, “Wonderful, maybe it can fix our sleep habits while it’s at it.” The oenologist sips his wine and adds, “And when it does, I’ll be here, enjoying a wine that gets better with age, not upgrades.” They chuckle, acknowledging that some things like good rest and fine wine need time and not tech.

DIGITAL MARKETING

AGI : Coming Soon !

Imagine a not too far away world where machines outsmart humans and it’s predicted to happen within a decade. Jack Aschenbrenner, a former OpenAI researcher, predicts that artificial general intelligence (AGI) could surpass human intelligence sooner than we think. His prediction is based on ‘scaling laws’ where as AI gets more computing power and data it makes massive leaps in it’s abilities. This kind of a leap could revolutionize industries and daily life but also raises serious ethical questions. As we stand on this technological precipice, it’s crucial to guide AGI development thoughtfully, ensuring it benefits humanity rather than posing threats. The future of marketing, business, and beyond depends on how we handle this next frontier.

WELLNESS

The Brain & Body Sync

Our bodies are intricate timekeepers, governed by circadian rhythms that sync with the natural world. Various organs, including the heart, lungs, kidneys and digestive tract, operate on circadian rhythms. Recent studies reveal the importance of aligning our brain’s central clock with peripheral clocks in our organs. To do this regular exposure to natural light and timely meals are key. Disruptions, like erratic sleep, frequent time zone changes or improper meal times can lead to health issues ranging from metabolic disorders to mood swings. By respecting these rhythms, we can enhance our well-being and even prolong our lives. So, next time you skip breakfast or stay up late, remember your body’s internal clock is ticking.

SCIENCE

Uncorking History’s Oldest Wine

In an extraordinary find, archaeologists have discovered the oldest known wine in a Roman tomb in Carmona, Spain. This 2,000-year-old reddish-brown wine offers a unique peek into ancient winemaking and burial practices. No one was sure of what the liquid found was was till archeological chemistry did it’s magic and revealed that it was similar to modern sherry. The lead chemist and his team hope the techniques they refined and built upon during their investigations will help other researchers who study ancient food and wine. So did they taste it ? Despite it being biologically non toxic no one has because it was in an urn mixed with a dead man’s ashes !

PROMPTITUDE

Ignite Ideas, One Prompt At A Time: Plug in this prompt to any LLM to learn about Water Conversation in depth.

As a master vintner and oenologist, create a comprehensive, beginner-friendly guide to winemaking. Start with wine’s history and cultural significance, then detail the entire process from grape cultivation to bottling. Use the Feynman technique and relatable analogies to explain key concepts like viticulture, harvesting, fermentation, aging, and different wine styles. Include real-world examples from famous wine regions, address common misconceptions, and discuss modern innovations alongside traditional methods. Include environmental aspects and sustainable practices. Maintain an engaging tone, use visual aids, and include sensory aspects of wine appreciation. Conclude with key takeaways, a wine terminology glossary, and further learning resources. Your goal is to transform novices into informed enthusiasts with a deep understanding of winemaking’s art and science, while providing practical tips for appreciation and home winemaking.

FROM THE BOOKSHELF

To do this week :  A key part of being human is to experience a plethora of emotions. But we all know how it can get overwhelming to experience let alone understand these different emotions. So this week we bring you how can you manage your emotions.

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Stay Informed, Stay Ahead!

About the author: abhinavchetan.com

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