Edition 68: Your Digital Identity, Brands As Stories & Space Mining

Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness and science. Blending commerce, consciousness and curiosity Between Calls brings you insights to make you think and think again.

This week, we’re cracking the code of your online DNA, i.e. your digital identity and how to protect it to stay safe on the internet. Then we’ll uncover the secrets of storytelling which brands use to make space for themselves in your hearts. And finally, we’ll blast off into space, where the next big treasure hunt is happening. So get ready for a journey through identity, storytelling, and space. Happy Reading!

Your digital identity is like an invisible fingerprint, weaving through the threads of cyberspace. Every time you sign into an app, post online, or make a purchase, you’re leaving traces of who you are. But as our online lives expand, so do the risks. Hackers and cybercriminals are always lurking, ready to steal and misuse these identities. Yet, few of us understand the true depth of what it means to protect our online DNA. In this piece, the author breaks down the layers of digital identity, how it differs from user accounts, and the rising threat landscape. You’ll also discover best practices to keep your digital identity secure, ensuring that your personal data doesn’t fall into the wrong hands. Are you curious about how your digital identity shapes your online life? Then read on.

Have you noticed how wellness brands spin stories like few others? It seems like behind every yoga mat, every smoothie, and every meditation app there is a tale lurking somewhere. This genre has embraced the art of storytelling and it goes well beyond marketing. Here it’s about creating an emotional connection that resonates with a consumer’s inner transformation. But what makes a story stick? Science shows that stories engage our brains in ways that data can’t, forming an emotional bridge between brands and customers. In this article, the author explores how authentic storytelling can turn your brand from just a product into a life-changing experience. Want to learn how to weave your brand’s journey into a compelling narrative that sparks connection ? The wellness space has a lot of great examples to start with.

What if the next big gold rush wasn’t on earth but in space? Robotic miners digging for water on the moon or pulling rare metals from asteroids, fueling humanity’s next giant leap into space exploration.
Space mining isn’t just science fiction anymore, it’s rapidly becoming a reality. Advances in technology and a competitive push from private companies are paving the way for extracting resources from the Moon, Mars, and asteroids. But space law, property rights, and economic feasibility present major challenges. Because space mining isn’t just about technology; it’s also about ownership and many other related aspects. Who gets the rights to these resources? And how do we extract them in the harshest environment imaginable? From legal battles to technological challenges, the stakes are high, and the potential rewards even higher.

As a leading space resource expert, create a comprehensive guide to space mining for beginners. Define space mining and explain its significance for space exploration and earth’s economy. Detail the process of identifying, extracting, and processing extra terrestrial resources, exploring potential targets like the moon, asteroids, and mars. Discuss current and future technologies, providing in-depth economic analysis and market potential. Address legal, ethical, and environmental challenges, including property rights and sustainability. Examine public and private sector advancements and their implications. Maintain an accessible and professional tone, incorporating data and visual aids. Your task is to create an authoritative and comprehensive guide covering scientific foundations, technological requirements, economic potential, legal frameworks, and future prospects of space mining.