Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness and science. Blending commerce, consciousness and curiosity Between Calls brings you insights to make you think and think again.

This week, we’re tapping into the power of what’s near, what’s above and what’s far beyond us. First, we’ll break down how voice search is changing the way we find answers online, and what it means for businesses looking to stay ahead. Then, we’ll uncover how a little sunlight (yes, sunlight!) can do wonders for your hair because self-care doesn’t have to be complicated. And finally, we’re looking up at the stars to explore the biggest cosmic mystery, the strange connection between dark matter and dark energy. So, we have voice search, sunlight for your hair & dark matters this week. Happy Reading!

Ever asked Alexa or Siri a question and marveled at how they seem to “get you”? That’s voice search at work and it’s completely changing how people look for answers online.

It’s not just about “Where’s the nearest coffee shop?” anymore. Today’s users expect quick, natural responses to complex questions, and AI-powered searches are stepping up in a big way. For businesses, this isn’t just a trend, it’s a necessity. If your site isn’t fast, mobile-friendly and optimized for conversational queries, you’re already behind. But here’s the good news, updating your SEO for voice search doesn’t mean starting over. It’s about making small, impactful changes like structured data and improved site speed. Voice is the next frontier in search and the brands that adapt quickly will be the ones their audience trusts. Are you ready to be the voice people hear first?

We all know sunlight is a natural source of vitamin D, essential for strong bones, healthy skin and a robust immune system. But when it comes to your hair, the story gets a bit more complicated. While there’s evidence that vitamin D deficiency might contribute to hair loss, direct exposure to UV rays can actually harm your hair, leading to dryness, brittleness, discoloration and even accelerated hair loss.

The good news? You don’t need to leave your hair exposed to reap the benefits of sunlight. Your skin absorbs vitamin D just fine while your hair stays protected. From UV-blocking products to hats and hydration, simple strategies can keep your locks healthy while you soak up the sun. Want to dive deeper into how sunlight impacts your hair and what you can do to prevent damage? Then read on.

What if 95% of the universe was made of stuff you couldn’t see? That’s the reality we’re living in, thanks to dark matter and dark energy. One keeps galaxies from falling apart, while the other speeds up the expansion of the universe. It’s like they’re working together, or are they?

Scientists are asking the big questions. Are these two forces connected? Are they opposites? Or could they be the same thing in disguise? The answers could turn everything we think we know about the universe upside down. If we crack this mystery, it could open the door to a deeper understanding of how the universe works. It might even reveal insights into the fundamental rules that govern existence itself. If you’re curious about the mysteries that make our universe tick, this is one read you don’t want to miss.

As a leading cosmologist and theoretical physicist, create a comprehensive guide to dark matter and dark energy for beginners. Define these mysterious components of our universe and explain their significance using clear analogies and everyday examples. Explore observational evidence and scientific theories, from gravitational lensing to cosmic expansion, breaking down complex concepts into accessible explanations. Discuss how scientists detect and study these invisible phenomena, using examples from particle physics to space telescope observations. Address common misconceptions while highlighting current understanding and ongoing research challenges. Maintain an engaging, scientifically accurate tone with clear visualizations and analogies. Your goal is to provide readers with a thorough understanding of dark matter and dark energy, making frontier physics concepts accessible while preserving scientific depth.