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With digital set to surpass TV and become the single largest channel of advertising in the country, India has become the fastest growing digital marketing destination. It is estimated that of the $15 Billion ad expenditure in India this year, close to $6.5 Billion will be spent on digital advertising growing at 30% YoY.

For advertisers however the cost of acquisition is skyrocketing and platform capabilities are evolving rapidly, getting desired efficiency and ROI from ad budgets is a continuous challenge. It is estimated that over 90% of digital advertising does not employ best practices and requires expertise and optimization. Having managed multi million-dollar budgets across countries, verticals and brands I’ve built cross channel expertise that can vastly improve performance and create exponential results from budgets deployed online. If you are a business spending sizable ad dollars on digital or you are a digital first business – I could partner with you to add value and drive growth. In addition to the workshops, here are four models through which we could collaborate :

In this model we would work towards assessing your organization’s maturity across its digital assets, acquisition and retention efforts. The objective is to diagnose where your business stands on the digital effectiveness scale. Administered over a course of 1-2 weeks, with digital maturity surveys and access to your digital assets, we will share a thorough component-wise actionable assessment of your digital marketing strategy across platforms.

In this model we would work towards accelerating your digital advertising results through specific tools and tactics. The objective is to help your business get exponential ROI and better attribution from your digital ads spend. Over the course of 4-8 weeks, I would audit and suggest best practices, tools and a comprehensive strategy for you to achieve the best out of the budgets that you deploy for your online ad campaigns.

In this model we would work towards building a full funnel digital strategy with clearly defined marketing goals and create growth over the medium term. The objective is to be your team’s guide through one on one consultations to drive campaign and asset strategy. Over the course of 12-16 weeks, I would help you adopt best practices on paid and organic for acquisition and retention to be executed by your team.

In this model we would work towards creating your digital marketing mandate for your business. The objective is to engineer sustainable business growth through digital marketing maturity. With personalized interviews, multiple assessments, we would collaborate to create a strategy, team structure and set KPIs for your organization. Over the course of 16 – 24 weeks, I would work with you to inculcate best practices across platforms, and cover a range of paid and organic efforts to achieve digital maturity for your business.

In this model we would work towards assessing your organization’s maturity across its digital assets, acquisition and retention efforts. The objective is to diagnose where your business stands on the digital effectiveness scale. Administered over a course of 1-2 weeks, with digital maturity surveys and access to your digital assets, we will share a thorough component-wise actionable assessment of your digital marketing strategy across platforms.

In this model we would work towards accelerating your digital advertising results through specific tools and tactics. The objective is to help your business get exponential ROI and better attribution from your digital ads spend. Over the course of 4-8 weeks, I would audit and suggest best practices, tools and a comprehensive strategy for you to achieve the best out of the budgets that you deploy for your online ad campaigns.

In this model we would work towards building a full funnel digital strategy with clearly defined marketing goals and create growth over the medium term. The objective is to be your team’s guide through one on one consultations to drive campaign and asset strategy. Over the course of 12-14 weeks, I would help you adopt best practices on paid and organic for acquisition and retention to be executed by your team.

In this model we would work towards creating your digital marketing mandate for your business. The objective is to engineer sustainable business growth through digital marketing maturity. With personalized interviews, multiple assessments, we would collaborate to create a strategy, team structure and set KPIs for your organization. Over the course of 14 – 24 weeks, I would work with you to inculcate best practices across platforms, and cover a range of paid and organic efforts to achieve digital maturity for your business.

Offerings

  • Typical Project Time*
  • In depth Interviews
  • Digital Assets Assessments
  • Paid & Organic Assessment
  • Retention Assessment
  • Digital Strategy Blueprint
  • Best Practice Guidance
  • Paid Ads Optimization
  • Organic Channels Optimization
  • KPI & Threshold Setting
  • Team Capability Building
  • Execution Support

Availability

Auditor

  • 1-2 Weeks
  • 1 to 2
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Available

Accelerator

  • 4-8 Weeks
  • 2 to 3
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Available

Advisor

  • 12-16 Weeks
  • 4 to 5
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Limited Availability

Architect

  • 16-24 Weeks
  • 6 to 8
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Waitlisted

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