Dear Reader,

Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity between calls brings you insights to make you think & think again.
In today’s edition, we’ll explore how privacy and advertising can coexist and how should marketers prepare themselves for a cookie-less world. Then we will look a measure of well being, can something so subjective be quantified and if yes what are the parameters to do so ? Finally, we’ll delve into the strange and wonderful world of quantum physics with Neil deGrasse Tyson and gaze at some subatomic wizardry. Privacy, well being and quantum physics in Between Calls this week, happy reading!

Kabir says –

“Ads Privacy, well being and a quantum particle walk into a bar. Privacy orders all the cookies in the house, well being asks for a salad and the quantum particle is unable to order, because it’s in a to-observe-or-not-to-observe state”


Privacy Matters

In a world where traditional marketing hinges on copious amounts of data, an important question is now emerging: How can businesses flourish in a cookie-less environment, where mounting online privacy concerns challenge well established norms. This dynamic landscape calls for innovative strategies and at the forefront of this shift stands Google. With sweeping changes coming to data privacy globally, here is a transformative playbook that not only tackles these hurdles but also guides companies towards success while championing user privacy.
The playbook outlines clear actionable steps supported by success stories that shed light on the immense potential of privacy-centric marketing. These stories showcase companies that have forged direct connections with their customers, harnessed the power of responsibly gathered first-party data and curated tailored user experiences. The results? Improved conversions and unwavering customer loyalty. Embracing this paradigm shift companies have the opportunity to create new paths that balance growth with safeguarding individual privacy in a new era of responsible marketing.

Full Article Here


A Measure of Well Being

Did you ever stop and wonder if you’re feeling well and doing well ? What are the ingredients for such a construct ? Well-being is a complex concept that has been the subject of much debate and research. Is it simply a matter of feeling happy? Or is it more about what we are able to do and be? The challenge lies in crafting a precise measure that encapsulates its essence. The article navigates through a multitude of approaches, from surveys capturing momentary happiness to the thought-provoking ‘capability approach’ which highlights what people can achieve with the resources available to them.
By unraveling these intricate threads, the article paints a comprehensive picture of the ongoing exploration in understanding and measuring well-being. For those curious to delve into the essence of human contentment, policymakers aiming to gauge societal progress and anyone intrigued by the interplay of happiness and capabilities, this article offers a fascinating exploration.

Full Article Here


Bizzareness of Quantum Physics

In the strange world of quantum physics particles seem to pop in and out of existence, they are connected across vast distances in space-time and behave in inexplicable ways. But despite the strangeness of quantum physics, this field of study and it’s applications are ubiquitous. From creating a secure communication network to birds being able to see the Earth’s magnetic field are just a few of the mind-bending points that Neil deGrasse Tyson explores in his fascinating video on quantum physics.
Tyson reveals the foundational role of quantum mechanics in modern technologies, showcasing its applications in lasers, secure communication networks and even bird navigation using Earth’s magnetic field. Through straightforward analogies and thought experiments he makes the intricate world of quantum physics comprehensible and engaging. This video is a must-watch for anyone curious about the bizarre yet essential principles that underlie many technological advancements and our understanding of the universe.

Full Video Here


To Do This Week Tired of putting things off? Dive into a brief yet powerful routine by Mel Robbins which helps you tackle procrastination head-on and make the most of your week, check it out here.

Stay Informed, Stay Ahead !

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