Dear Reader,

Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity between calls brings you insights to make you think & think again.
In today’s edition, we unravel the art of account-based marketing equipping you with strategies for more effective outreach in the business world. Next we delve into the fascinating realm of the placebo effect unveiling how belief may be more powerful than we previously thought. Lastly we shift our focus to the cutting-edge world of cognitive science and explore the mechanics of forgetting. Ready to learn more about account based marketing, the placebo effect and the science of forgetting ? Happy reading!

Kabir says –

Account-based marketing, the placebo effect, and the science of forgetting walk into a boardroom. ABM says, ‘Let’s personalize this strategy’, the placebo effect chimes in, ‘Belief is half the battle’, and the science of forgetting adds, ‘Don’t worry if it doesn’t work out; no one will remember it anyway’


Account Based Marketing (ABM)

Ever wondered how to convert high-value leads into loyal customers in B2B marketing? The answer lies in a strategic approach that goes beyond the traditional playbook. Welcome to the world of Account-Based Marketing (ABM), a powerful strategy that tailors experiences to your most promising prospects. ABM entails coordinated efforts between sales and marketing teams to engage specific target accounts that align well with the brand. This focused strategy aims to convert high-value prospects into successful sales. ABM’s popularity is on the rise due to its ability to fine-tune marketing efforts toward ideal accounts. Nevertheless mastering ABM requires a grasp of its intricacies.
In an age where precision is paramount and results are measured in ROI, ABM emerges as a torchbearer. The roadmap to success within this domain involves not only comprehending the fundamental concepts of ABM but also looking at its manifold benefits. As a B2B marketer whether you’re looking to sync sales and marketing efforts, establish consistent customer experiences or improve your ROI this guide is tailor-made for you.

Full Article Here


The Placebo Effect

Does the human mind hold the power to heal? Can thought and belief trump medicine. The answer to this might surprise you as the mind has proven to be a remarkable instrument of healing as demonstrated time and again by the placebo effect. This intriguing phenomenon challenges conventional notions of medical treatment and opens a portal to the mind’s potent role in influencing physical well-being. The placebo effect often dismissed as mere positive thinking holds a far more intricate truth. Beyond the realm of belief it showcases the profound connection between the brain and the body, offering insights into how they collaborate in ways that transcend conventional understanding.
This article uncovers the nuances of the placebo effect, challenging previous perceptions. By understanding the placebo effect individuals can harness its potential in their own journey to wellness. From the dynamics of clinical trials to the self-applied practices of healthy living, this study traverses the terrain of placebo, offering insights for both the curious mind and those seeking to enhance their well-being through a deeper connection between mind and body.

Full Article Here


The Science of Forgetting

The intricate workings of memory and forgetting have long fascinated scientists offering profound insights into the complex landscape of human cognition. The zebrafish a unique entity, offers valuable clues to the mysteries of memory. Peering into the transparent brain of this diminutive creature, researchers at the University of Southern California uncovered a mesmerizing phenomenon – how the brain restructures itself as it weaves memories. With a custom designed microscope they captured the before and after moments of the fish learning to associate light and heat, showing a visual spectacle of synapses forming and fading, like a firework display of neural connectivity.
The traditional notion of forgetting as a mere hiccup in the memory system has evolved. Science now recognizes forgetting as an active force, an integral component of cognition. This new science of forgetting has unveiled a parallel set of mechanisms dedicated to pruning away what’s no longer needed, making space for fresh insights. As the neuroscience of forgetting reveals its secrets it holds the promise of not only deciphering cognitive mysteries but also offering valuable insights into conditions like PTSD and dementia. This piece is an illuminating guide on the art and science of remembering and forgetting.

Full Article Here


To Do This Week Feeling scattered and finding it hard to focus on your tasks? This week, prioritize mental clarity and productivity by incorporating the ‘2-Minute Focus Meditation’ into your routine here.

Stay Informed, Stay Ahead !

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