Dear Reader,

Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity between calls brings you insights to make you think & think again.
In today’s edition we dive into the methods to get to rank one on search engines through the lens of technical SEO. Next, we immerse ourselves into water’s fascinating ability to function as both memory and mirror and its profound implications. Finally we venture into the enigma of stellar distances with a simple question, how far is that star from the next one ? So, today we have rank one on SEO, the memory of water and the distance between stars. Happy reading!

Kabir says –

“The memory of water might be fleeting, the space between stars incomprehensible, but the journey to rank one on search engines? Now that’s a cosmic dance of persistence.”


Rank One On Search

Ever wondered how do some websites rank on the top on Google search ? And the potential impact it has on their visibility and business ? Well, it’s a winner takes all scenario in the competitive world of search engines. In a comprehensive study Patrick Stox an SEO expert at Ahrefs takes us on a journey deep into the world of technical SEO. With meticulous examination of data from over 1 million domains, Stox unveils the 15 most common technical SEO issues lurking in the shadows of the web. These issues like hidden traps can ensnare even the most well-known and established websites, leading to a decline in visibility and organic traffic.

However this piece is not just about revealing the threats—it’s also a quest for solutions. These findings not only shed light on SEO challenges but provide practical insights on how to identify, prioritize and rectify them. Whether you’re a seasoned SEO practitioner or a curious website owner this journey through the technical intricacies of SEO is a goldmine. Because in the world of search engines, only the top positions matter.


The Memory of Water

Imagine a world where water possesses memory, where oceans hold knowledge about distant mountain springs, and water’s thoughts take on visual forms. In fact we don’t know much about water despite it being so ubiquitous. But Prof Kroplin’s team knows a thing or two we don’t. For over fifteen years their research team in Stuttgart delved into the fascinating world of water, employing dark field microscopy to reveal a hidden microcosm within this common and seemingly mundane substance.

Their groundbreaking discoveries go beyond water’s role as a mere solvent for minerals and enzymes. Instead, they reveal water as a medium with an incredible capacity to transfer information between cells. This revelation holds profound implications for humanity, considering that water constitutes about 70% of our bodies. Even external influences like music, electromagnetic radiation or chemicals can reshape the water’s structure within our cells, a phenomenon visible under a microscope. This deep dive into the mysteries of water is for anyone curious about the hidden wonders of our world, an absolute must read.


In Between Stars

Have you ever gazed up at the night sky, marveling at the stars that seem to twinkle in the vast expanse above? Did you wonder just how far apart those stars truly are? What if I told you that the average distance between stars in our Milky Way is a staggering 5 light-years, equivalent to a mind-boggling 29 trillion miles. But here’s the catch: our perception of these bright sparks in the sky deceives us.

This study delves into the intriguing realm of stellar distances within the Milky Way shedding light on the complexities of star distribution. It also explores the dynamic nature of star movement and interaction within the galaxy, demonstrating that star positions are not static over extended periods. Read it for a captivating glimpse into the world of stellar distances & to contemplate the many wonders of our cosmic neighborhood.


Ignite Ideas, One Prompt At A Time : Plug in this prompt to chat GPT and get a step-by-step and simple explanation of the butterfly effect.

Provide a step-by-step explanation of the butterfly effect.

You are an expert in chaos theory and science communication, I would like you to develop a highly organized and detailed guide presented in a straightforward and sequential manner, that effectively demonstrates the concept of the butterfly effect. This explanation should be specifically designed to cater to readers who may not have a background in scientific theories, ensuring it’s easily understood by everyone.


To do this week: Struggling with low energy and restless nights? Discover the magic of one morning activity with Dr. Andrew Huberman! In this video, you’ll find great insights on how to supercharge your energy levels and enjoy better sleep.

Stay Informed, Stay Ahead !

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