Dear Reader,

Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity Between Calls brings you insights to make you think & think again.
This week we’ll delve into the evolving world of digital marketing, where AI is revolutionizing the agency landscape, uncover practical approaches to maintaining flexibility and well-being as we age and journey into the depths of the human mind with DMT. First up is the rapidly evolving AI sphere and how it’s reshaping the agency’s role in the future. Then we’ll look at how ageing doesn’t necessarily have to mean loss of flexibility. Finally, we’ll examine how DMT a psychedelic can alter our perception of reality. So we have the agency of tomorrow, ageing flexibility and DMT in today’s edition. Happy Reading !

Kabir says –

A cutting-edge agency exec, a sprightly senior, and a DMT enthusiast walk into a bar. The exec says, “Give me innovation in a glass.” The senior chimes “I want the oldest drink you can offer.” The DMT user just grins & grins and finally blurts, “I’ll just have water, I’m already tripping


The Agency of Tomorrow

As we step into 2024 and AI continues to get evolve, the agency landscape is undergoing a transformation. This evolution is set to redefine how agencies operate, interact with clients and create campaigns. The focus is now shifting towards bespoke AI products, trained on a client’s unique creative intelligence and first-party data.

The ecosystem is evolving so rapidly that traditional agencies might vanish as all marketing becomes inherently digital. This expansion in AI use while beneficial also raises questions about accuracy, brand safety and intellectual property. As generative AI becomes more widespread, these agencies might merge into larger integrated agencies or other digital service providers. This report from Forrester has rich insights and what may happen to agencies in the age of AI. It’s a must read for all marketers, agencies and brand owners.


Age & Your Flexibility

Have you noticed how your body isn’t as agile, as flexbile as it was when you were a child ? This is because as we age, our flexibility naturally wanes, impacting our ability to perform everyday tasks and increasing the risk of injuries. This decline is attributed to several factors, including reduced physical activity and age-related changes in muscle and joint structures. This article provides a deep dive into the dynamics of flexibility, its significance and the natural decline that comes with aging.

To combat this decline, the author suggests four key strategies: regular stretching, avoiding prolonged sitting, strength training and foam rolling. Each method is explored in detail, providing readers with actionable steps to incorporate into their daily routines. This article is a comprehensive guide that not only educates readers about the importance of flexibility but also empowers them with practical strategies to maintain it as they age.


The Brain On Psychedelics

What happens to our brain when it’s on psychedelics ? For centuries mystics, spiritualists, scientists and philosophers have tried different substances which alter their perception. Which brings us to the the realm of cognitive neuroscience where the use of DMT a well known psychedelic (N,N-Dimethyltryptamine) offers a fascinating window into the intricate workings of the human brain. The DMT experience is often characterized by users as a journey into an alternate dimension, brimming with spiritual significance and encounters with mysterious entities.

DMT challenges our conventional understanding of reality. It suggests that our everyday experience of the world is a ‘constrained hallucination’, a model constructed by our brains. This exploration into the effects of DMT on the brain is not just a scientific endeavor but a journey into the very essence of what it means to be human. This article invites readers to ponder the profound question: What is the true nature of our reality and consciousness?


Ignite Ideas, One Prompt At A Time: Plug in this prompt to any LLM to understand the basics of Dimethyltryptamine (DMT) and it’s effects on the brain.

“Assume the role of a neuroscientist with expertise in explaining complex scientific concepts in an easily understandable manner. Your task is to explain the substance DMT (Dimethyltryptamine) and its effects on the brain. Begin with a basic definition of DMT then systematically break down its effects on the brain, ensuring each explanation is clear, concise, and free of technical jargon. Use analogies or simple examples where possible to illustrate these effects. The aim is to make the information about DMT and its neurological impact comprehensible and relevant, highlighting its role and effects in a manner that is accessible to an audience without extensive knowledge in neuroscience or pharmacology.”


To do this week: Ever felt tongue-tied in spontaneous conversations? Discover essential tips to master the art of small talk, effortlessly navigate any social situation, and leave a memorable impression. Elevate your communication skills with these expert strategies. Watch Video

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