Dear Reader,

Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity Between Calls brings you insights to make you think & think again.
In this week’s edition, we delve into the evolving landscape of digital marketing with an insightful look at social media sentiment analysis, uncover the rejuvenating power of short naps for our brain health and marvel at the innovation behind the world’s tiniest particle accelerator. So you have social media sentiment analysis, the benefit of siestas and particle acceleration to wonder about. Happy Reading!

Kabir says –

“A social media analyst, a nap aficionado and a particle physicist stroll into a bar. The analyst with her eyes glued to their screen says, “The social sentiment here is off the charts!” The nap lover barely keeping their eyes open, adds “Perfect, I’ll rate the vibes in my dreams.” Meanwhile the physicist, tinkering with a gadget joins in “And with my mini particle accelerator we can bend time to fit in a few naps before happy hour ends!”



In today’s digital landscape with more than half of the world online understanding public sentiment towards your brand is not just insightful, it’s essential. Hootsuite’s latest discussion on social media sentiment analysis tools offers a deep dive into how brands can effectively gauge public opinion. If you learn how to tap into the emotions behind social media mentions and comments you can navigate the complexities of online reputation. This guide is a treasure trove for marketers, revealing how to analyze sentiment, improve brand perception and ultimately, forge stronger connections with your audience.


Siestas Ahoy

Just forget the stigma around napping, it’s time to embrace the surprising cognitive and mood benefits of a quick midday snooze. Scientific American sheds light on the latest research findings about short naps, revealing how they boost memory, information processing speed and even improve mood. I recommend you read about the optimal duration for a power nap and understand the physiological underpinnings of this restorative practice. This article is a wake-up call to reconsider our daytime rest habits and optimize our mental performance. So if someone complains about your siestas, just send them this article.


Pocket Particle Accelerators

Do you know about CERN ? The largest particle accelerator in the world which has a 27 km long tunnel to accommodate it. Now imaging similar complexity synonymous with massive scale and intricate technology fitting on a coin. A pocket sized particle acceletaor ! Popular Science introduces us to the world’s smallest particle accelerator, a groundbreaking development that challenges our perceptions of particle physics. This miniaturized marvel, a proof-of-concept for now holds promise for numerous applications including medical advancements. This tiny device which is an experiment at the moment could potentially revolutionize scientific and medical fields. Whoever said you can’t have the world in your pocket, didn’t know about coin sized particle accelerators.


Ignite Ideas, One Prompt At A Time: Plug in this prompt to any LLM to understand the role of short naps in the field of health & wellness.

“Take on the role of a sleep science expert, adept at simplifying complex topics for a general audience. Your objective is to concisely explain the benefits of short naps for health and wellness. Begin with a brief definition of a short nap and its immediate effects on the body. Then, clearly outline the main benefits, such as enhanced cognitive function, mood improvement and alertness using simple language and relatable examples. The goal is to effectively communicate the importance of short naps in a way that is easily understandable and engaging for an audience not specialized in sleep science”


To do this week: Are you struggling with focus and are unable to get things done? Here’s a simple 5-minute meditation to improve your focus and productivity. Watch Video.

Stay Informed, Stay Ahead!

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