Dear Reader,

Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity Between Calls brings you insights to make you think & think again.
In this week’s edition of Between Calls we start with a deep dive into Backlinko’s comprehensive strategies for elevating your YouTube presence. Then we shift gears to explore the health implications of our sedentary lifestyles, uncovering simple yet effective ways to combat the risks of prolonged sitting. Finally, we journey into the realm of free thought examining how external forces might be shaping our inner narratives. So we have how to rank better on YouTube, why we must stand more often & who controls out thoughts. Happy Reading !

Kabir says –

“A wannabe viral YouTuber, a fitness fanatic, and a brainy neuroscientist head to the bar. After a few drinks, the YouTuber says, “I’m here to drink my way to the top of the rankings.” The fitness buff retorts, “Stand up while you’re at it because your spine needs the views too.” The neuroscientist just muses, “But who’s scripting this episode – your brain or the bar?”


Rank 1 On YouTube

Ready to take your YouTube channel to the next level? Backlinko has a great complication of innovative strategies to ramp up your subscriber count. Learn how to craft ‘power playlists’ for impactful outcomes, produce longer videos for better ranking and optimize your end screens to keep viewers hooked. They recommend quality content over quantity, engaging with your audience and designing a channel that stands out. Whether you’re a budding YouTuber or looking to expand your reach, these insights are your ticket to creating a strong YouTube presence. I recommend giving it a read.


Stand Up Now

Is sitting the new smoking ? Well it may not exactly be smoking but it’s definitely not helping. The latest findings from JAMA Network are quite the eye-opener for the desk-bound among us. Sitting for long stretches isn’t just a comfort thing, it’s in fact a health hazard especially for our heart. Our bodies were never meant to be so sedentary, but modern lifestyles are designed around us being stationary. But don’t worry, the study brings good news too. It turns out, short bursts of activity even as brief as 15 minutes, can significantly lower these risks. This insightful piece isn’t just about the problems of prolonged sitting, it’s about practical, everyday solutions for it. Do stand up and take notice.


Who Controls Your Thoughts?

Imagine a world where your thoughts aren’t entirely your own. This exploration from dives into the subtle yet profound ways our thoughts are influenced and sometimes manipulated by external forces – from states to corporations and even the law. Simon McCarthy-Jones, an associate professor of clinical psychology, leads us through a journey that questions the very nature of free thought in our digital age. Discover how our interactions with technology, urban environments, and even our social media habits shape our mental landscape. It’s a thought-provoking read that challenges us to reconsider the autonomy of our own minds and the spaces we need to foster truly independent thinking. Reclaiming the freedom of thought​​​​​ begins by inquring what’s affecting them and this article is a great starting point for that.


Ignite Ideas, One Prompt At A Time: Plug in this prompt to any LLM to understand the role of short naps in the field of health & wellness.

“Assuming the role of a sleep scientist with expertise in making complex health concepts easily understandable, your task is to create a clear, step-by-step guide for beginners on establishing an effective sleep routine. Begin with a brief explanation of why a consistent sleep routine is crucial for overall health and well-being. Then methodically outline each step in developing this routine, ensuring your instructions are straightforward, practical and free from medical jargon. Include key elements such as setting a regular sleep schedule, creating a conducive sleep environment, and incorporating pre-sleep relaxation techniques. Use simple analogies or everyday scenarios to illustrate these steps where possible. The aim is to provide a guide that is both informative and easy to follow, helping individuals understand and implement a sleep routine that enhances their sleep quality and overall health.”


To do this week: Almost ¼ of our lives is spent asleep, but we don’t pay attention to this critical aspect of ourselves. Here’s an excellent watch on how to train yourself to sleep better. A must-watch. Video Here 

Stay Informed, Stay Ahead!

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