Dear Reader,

Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity Between Calls brings you insights to make you think & think again.
In this week’s edition we start by tuning into the digital beats of AI in music marketing, exploring how this technology is reshaping creative industries. Then we shift focus to our bustling cities, uncovering strategies for enhancing urban health and well-being. Finally we look skywards, translating the celestial language of the cosmos through NASA’s innovative audio renditions of space images. So we have AI in music, urban health and sounds from the cosmos this week. Happy Reading !

Kabir says –

An AI musician, an urban health planner, and an astrophysicist walk into a bar. The AI musician boasts, “I’ve created a tune that’s gone viral across every streaming platform.” The urban health planner replies, “That’s cool, but does it lower heart rates or just increases video views ?” The astrophysicist grins and says, “If only you could hear the acoustics of the stars, that would do both”


AI comes to music

We’re living in interesting times, something that seemed improbable is now unfolding at a rapid pace. AI has begun composing music and it will potentially reshape the entire industry. This blend of technology and art is stirring both excitement and ethical debates. How do we balance innovation with artist rights in this evolving soundscape? How will AI-generated music influence marketing strategies, consumer engagement and even brand identity? This conversation is just getting started, and it’s one that promises to redefine boundaries in both music and marketing.


Urban health utopias

This one is for all the wellness warriors, in this report McKinsey is imagining cities as the frontiers of health innovations. These latest insights reveal that achieving peak health could start with your zip code. Cities are becoming wellness hubs, where local policies and urban planning can come together to cultivate healthier communities. Picture less pollution, more green spaces, and healthcare tailored by local data. This report has a gold mine of insights on creating a metropolitan health movement and making city life synonymous with living well.


Sounds of the cosmos

What if you could not just see but also hear your favorite galaxy ? For those fascinated by the cosmos, NASA’s innovative approach to listening to space through ‘sonification’ of images is ear-grabbing. What might we learn about the cosmos by experiencing it through sound as well as sight? Delving deeper, this technique could revolutionize how we perceive and interpret the vast unknown, revealing patterns or phenomena that visual data alone could not uncover. It’s a fascinating blend of science and sensory expansion, inviting us to hear sounds of the cosmos in a novel way. Give it a hear !


Ignite Ideas, One Prompt At A Time: Plug in this prompt to any LLM to understand more about ‘sonification’ of images.

“As a world-renowned astrophysicist, explain the concept of ‘sonification of images’ to beginners. Break down how visual data is systematically mapped to audio dimensions like pitch and timbre using the Feynman technique. Illustrate with examples on how to convert cosmic imagery to sound. Discuss how sonification leverages human auditory pattern recognition to unveil hidden structures and anomalies which can’t be seen visually. Convey its potential as a tool driving innovation across astrophysics and data science. Create a guide for all the above in a step by step manner.”


To do this week : Embrace the strength and balance of yoga by learning the warrior poses with a beginner-friendly tutorial. Begin your yoga journey by understanding these powerful poses. Watch the video.

Stay Informed, Stay Ahead!

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