Dear Reader,

Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity Between Calls brings you insights to make you think & think again.
In this week’s edition, we dive into the digital currents of AI in business, thinking if artificial intelligence could become a player on your team. Then we shift focus to our gut health, uncovering how this central player influences more than just digestion. Finally, we explore the genetic frontier with CRISPR, exploring its revolutionary impact on medicine, agriculture and beyond. So brace yourself for insights on AI integration, gut wisdom, and gene editing this week. Happy reading!

Kabir says –

In a world increasingly wired by AI, fine-tuned by gut instincts, and coded in our genes, the true puzzle is deciphering if we’re programmed by data, driven by bacteria or are we simply following the script of our DNA.


To AI or Not To AI

Thinking about bringing AI into your business playbook? It’s like adding a super smart helper that doesn’t sleep! AI can do things like figuring out who might love your products or write your presentation speech in your voice and tone. But, it’s not really perfect, nor is it suited for everything as it’s touted to be. It’s important to figure out if AI really matches what your business needs, without just jumping on the bandwagon. Think of it like this, AI could be the teammate who assists you in scoring goals, but you still need to make sure it plays well with your existing team. Curious about how AI could fit into your business ? Let’s unpack the essentials and see if it’s a match with HBR!


Trust Your Gut

Have you heard of the notion that your gut is your ‘second brain’? Well, it turns out that it’s not entirely untrue given the deep connection between our gut and mental health. Recent explorations into the microbiome reveal its profound impact not just on our digestive health but also on our mental well-being. You may imagine it as tiny microbes conversing with your brain, influencing feelings and even your daily decisions. This isn’t science fiction, it is in fact the science of the gut and brain axis. The connection is so strong that some suggest the future of psychiatry might lie in our bellies. If you are intrigued by the idea then I suggest you trust your gut more often and also read this article.


The Edited Genes

Imagine a world where we can quickly fix genetic errors, much like correcting typos in a word processor. That’s the reality with CRISPR technology, a revolutionary technology that has been around for over a decade and has transformed our approach to medicine and agriculture. It’s not just theory—it’s in action, helping to develop drought-resistant crops and treat diseases like sickle cell anemia by precisely editing genes. Now the potential of CRISPR is expanding as it integrates with technologies like artificial intelligence, paving the way for even more innovative solutions. Don’t think of designer babies just yet, but who knows where it might lead to. It’s the most intense read this week.


Ignite Ideas, One Prompt At A Time: Plug in this prompt to any LLM to understand more about gene editing and CRISPR.

“You are a renowned geneticist and researcher, your task is to demystify gene editing and CRISPR technology for beginners. Begin by explaining the concept of gene editing—how it allows for the modification of DNA sequences in organisms. Introduce CRISPR as a precise tool that makes these modifications possible. Break down the CRISPR process step-by-step, from identifying target DNA sequences to the actual cutting and replacing of genes. Use simple analogies to clarify complex concepts like DNA targeting and repair mechanisms. Incorporate visual aids and stepwise explanations to enhance understanding, and discuss the implications of gene editing in medicine, agriculture, and beyond. Summarize with key takeaways, highlighting CRISPR’s transformative potential in scientific research and real-world applications”


To do this week : Ever wondered what ‘‘the science of laughter’ is? We all know that laughter not only enhances mood but also improves health by reducing stress and strengthening the immune system, but where does it really come from. Here’s a great watch on why we laugh. Watch the video.

Stay Informed, Stay Ahead!

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