Dear Reader,

Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness and science. Blending commerce, consciousness and curiosity Between Calls brings you insights to make you think and think again.
In this week’s edition we’re exploring the transformative potential of advertising on Reddit, a platform poised to become a goldmine for marketers in 2024. Then we dive into the art of effective apologies and how mastering this skill can mend relationships and build trust. Finally, we venture into space, where cutting-edge satellite technology from NOAA is revolutionizing our understanding of earth and helping develop strategies to combat climate change. Happy reading!

Kabir says – “A Reddit ads expert, a communication coach, and a satellite specialist walk into a bar. The ads expert boasts, “I can target anyone, anywhere, anytime.” The communication coach interjects, “That’s great, but can you smoothly handle the backlash with a perfect apology?” The satellite specialist laughs and adds, “You both aim to connect, but I make sure that everyone is on the map!” They all nod, realizing whether it’s ads, apologies, or antennas, it’s all about making the right connections.


Reddit Ads

Think Reddit is just for memes and cat videos? Think again! In 2024, it’s set to become an advertising goldmine. Following its public offering, Reddit has unveiled deeper insights into its advertising ecosystem, showing a rapidly growing user base and ads business. Reddit’s unique strength lies in contextual advertising. By participating in discussions and understanding the nuances of Reddit’s diverse communities, marketers can harness the platform’s full potential. They’re also parterning with OpenAI to bring more gen AI enabled features on their platform. If that sounds exciting then here’s a great guide to get you started.


The Art Of Apology

Have you ever thought of apologizing as an art ? When done right an apology can mend relationships and build trust. This guide from NPR reveals that a sincere apology goes beyond just saying “I’m sorry.” It involves acknowledging the hurt caused, taking responsibility and expressing genuine remorse. Start by clearly acknowledging the offense and its impact, showing you understand the gravity of the situation. Listening to the affected person’s feelings and responding with understanding can rebuild trust and strengthen the relationship. A well-crafted apology can facilitate healing and pave the way for a stronger, more resilient connection. This article is a great starting point to learning the art of apology.


Next-Gen Satellites

While we peer at far flung stars and galaxies, you’d be surprised to know that we don’t know much about our own planet. Advancements in satellite technology, like NOAA’s Geostationary Extended Observations (GeoXO) satellite system, suggest that our know how of our own home is quite limited. From coral bleaching, to ocean color, from hourly pollutants to change in weather patterns, these next-generation satellites provide high-definition images and critical environmental data, offering unprecedented capabilities to observe and analyze changes with remarkable accuracy. With climate change becoming a focus such accurate and timely data is becoming increasingly vital. This is where GeoXO satellites can teach us a lot more about earth and how can we progress sustainably.


Ignite Ideas, One Prompt At A Time: Plug in this prompt to any LLM to learn the art of apologizing.

As an expert in interpersonal communication, create a guide on the art of apologizing. Start by highlighting the role of sincere apologies in fostering healthy relationships and personal growth. Outline the steps to a genuine apology: acknowledging harm, accepting responsibility, expressing regret, offering amends, and committing to change. Provide advice on recognizing the impact of one’s actions, delivering apologies with empathy, and handling emotional challenges. Incorporate examples demonstrating the benefits of effective apologies. Create a step by step guide for anyone who would like to learn more about how to apologize. Conclude with a summary, call to action and further resources, using a clear, compassionate tone throughout.


To do this week: Have you ever felt awkward navigating through conversations afraid of saying the wrong thing? And then some people are so charismatic and likable that they can have effortless social conversations. Here’s a video that breaks down charisma and offers simple tips on navigating conversations with ease.

Watch Video.

Stay Informed, Stay Ahead!

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