Dear Reader,

Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness and science. Blending commerce, consciousness and curiosity Between Calls brings you insights to make you think and think again.
This week we’re getting down to business with Gen AI making a difference to non profit organizations and how this cutting edge technology can help those in need. Then we’ll explore circadian rhythms and exposure to light which has surprising health benefits for human beings. Finally we’ll look at how llamas can in addition to looking cute also help us address climate challenges, yes you read that right llamas are climate champions. Happy reading!

Kabir says – “A gen AI programmer for nonprofits, a sleep scientist and a llama farmer walk into a sustainable bar. The AI programmer says, “My AI just optimized a charity’s entire resource allocation.” The sleep scientist replies, “That’s great, I’ve synchronized sleep patterns with daylight to boost health for my clients.” The llama farmer adds, “And my llamas? They are literally eating the carbon footprint!” They all laugh, realizing that saving the world might just be a job too big for humans alone—good thing there are llamas and algorithms!”


Non Profits X Generative AI

There’s Gen AI talk everywhere nowadays from how it can help marketers to how it can take your jobs but this time around let’s take a moment to marvel at the transformative power of generative AI in the nonprofit sector. A recent report from sheds light on how this technology is reshaping the social impact landscape. With insights gathered from over 4,600 organizations globally, the research found that there are only a handful of nonprofits who are utilizing these tools effectively. Most others are just scratching the surface, hindered by resource constraints and a lack of AI familiarity. In fact 2 out of 3 nonprofits cite the need for accessible Gen AI training and resources to empower them with know how. Read on to see how Gen AI X nonprofits = impact.


Circadian Rhythms

Turning our focus to wellness, are you an early riser or a night owl ? There are a lot of arguments for both sides but in reality there is a deep connection between light and our biological clocks. This article on circadian rhythms delves into how exposure to light across the day influences not just our sleep quality but also our overall health. From the first light of dawn to the dimming hues of dusk, our bodies respond to environmental cues in ways that profoundly affect our hormonal balance and well-being. There’s ample science backing the benefits of syncing your life with natural light rhythms and how simple changes in lighting can lead to significant improvements in your well-being​. If you are intrigued by this topic then this is a good place to start.


Llamas to the Rescue

Who knew llamas don’t just stand around looking cute but also help fight climate change. A recent study from the high Andes in Peru brings an engaging perspective on this. It reveals how llamas who are integral to Indigenous livelihoods are climate champions. Introducing llamas to land exposed by retreating glaciers speeds up the establishment of stable soils and ecosystem formation and mitigate some of the harmful effects of climate change. By the end of the study, plots where llamas were introduced showed significantly increased soil organic carbon and nitrogen levels and also a 57% increase in plant cover mitigating some of the impact of retreating glaciers. This is my pick of the week.


Ignite Ideas, One Prompt At A Time: Plug in this prompt to any LLM to understand the importance of Circadian Rhythms for human beings.

“As a seasoned wellness expert with decades of research experience, your task is to create a comprehensive, beginner-friendly guide that demystifies the fascinating world of circadian rhythms. Begin by defining circadian rhythms and their crucial role in regulating our daily biological processes. Employ the Feynman technique to break down complex concepts into simple, easily digestible terms for a general audience. Use relatable analogies and real-world examples to illustrate how circadian rhythms influence our sleep-wake cycles, hormone production, and overall well-being. Highlight the factors that can disrupt these rhythms, such as jet lag or irregular sleep patterns, and provide practical tips for maintaining a healthy circadian balance. Conclude your guide with a summary of key points and encourage readers to prioritize their circadian health for optimal physical and mental performance.”


To do this week: The only lasting motivation is self-motivation”. I read this line and it struck a chord with me, how do you remain motivated in the face of tough circumstances or when you don’t feel like it? Here’s a ~5-minute talk that takes this question head-on. 

Watch Video.

Stay Informed, Stay Ahead!

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