Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity between calls brings you insights to make you think & think again.

In this week’s edition, we will dive deep into the intricacies of crafting the perfect social media strategy for your brand ensuring every post, tweet or story resonates with your audience. Then we’ll take a moment to pause and explore the transformative power of conscious breathing, a practice that rejuvenates both mind and spirit. Finally we’ll challenge some long-held beliefs about the very fabric of our universe, peering into space which is often perceived as emptiness in atoms. So we have social media strategy, breathwork and the non emptiness of atoms this week. Happy reading !

Kabir Says –

A social media calendar, a breathwork instructor, and an atom walk into a bar. The bartender asks, “What will it be?” The atom says, “One empty glass”. The breathwork instructor adds “Just water, neither shaken nor stirred”. The social media calendar asks, “Got anything which is viral?”


Calendar, Content, Conquer

Navigating the competitive world of social media can often feel like a maze. But what if there was a guide which showed the best paths to take? HubSpot has meticulously crafted a framework for social media content calendars that can fulfil this promise. This piece goes deep into the art and science of creating such a calendar. It’s not just about when to post but what to post and more importantly why.

In the world of social media where trends change everyday and algorithms are ever-shifting mysteries, a content calendar is your anchor. It’s the steady hand that guides the ship through turbulent waters, ensuring that your brand’s voice remains consistent and heard. This article offers a behind the curtain view for the formulas that power successful social media strategies.


Inhale Calm, Exhale Chaos

Inhale, exhale….inhale, exhale. Sounds simple, and it’s happening without you even noticing. But gaining some mastery of your breath can do wonders for your well being. This article introduces us to the transformative world of breathwork, a practice that harnesses the power of conscious breathing to rejuvenate your being. It delves deep into the essence of breathing, exploring it’s various forms and the profound benefits they offer. From techniques that invigorate the body to those that calm the mind, it explores this ancient practice, making it accessible and relevant for everyone.

For those who’ve done any kind of meditation or yoga and experienced the serenity they bring, this article extends an invitation to dive deeper. It invites readers to explore the nuances of their breath, to understand its rhythms and to harness its potential as a tool for healing and transformation.


Inside An Empty Atom

In our collective scientific understanding some concepts are often accepted without question. One such idea is the portrayal of atoms as mostly empty space with tiny nuclei at their centers. This imagery popularized in the media suggests that we and everything around us are essentially made of emptiness. But is this depiction accurate?

This article challenges that very notion going deep into the intricacies of quantum theory to shed light on the nature of atoms and molecules. The narrative begins by challenging the widely accepted ’empty atom’ picture, which has been a staple in popular science for decades. It then questions long-held beliefs urging us to look beyond conventional wisdom and embrace the fascinating revelations of quantum theory. So are we truly made of emptiness? No one knows for sure, but we can always inquire.


Ignite Ideas, One Prompt At A Time : Plug in this prompt to chat GPT and get one weeks worth of content for your brand !

Create a full week’s social media calendar for a brand.

Assuming the persona of a skilled social media strategist, please create a one-week detailed social media calendar for a brand, ensuring a consistent brand voice across major platforms like Instagram, Facebook, Twitter and LinkedIn. Specify daily content type, posting time, visuals, and CTAs, while also briefly explaining the strategic rationale behind each content piece.


To do this week: Ever wondered why some practice sessions feel fruitful while others seem futile? Watch this video by Annie Bosler and Don Greene and unlock the secrets to mastering any skill and transform your practice routine.

Stay Informed, Stay Ahead !