Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity between calls brings you insights to make you think & think again.
In today’s edition, we have handpicked three captivating pieces to keep you informed and inspired. So grab a cup and get ready to dive into the world of podcast marketing, how much to exercise and the fascinating intersection of mathematics and artificial intelligence. This can be managed between calls, I promise :)
Kabir Says –
“Knock, knock.
Who’s there?
Podcast marketing, exercise time and AI’s blackbox.
Podcast marketing, exercise time and AI’s blackbox who?
We’ve come to ensure your brand’s voice is heard, your heart rate is hiked and even the most intricate algorithms get revealed – one knock at a time! ”
DIGITAL MARKETING
Lend Me Your Ears Podcasters
Are you a podcaster looking to promote your show and grow your audience? Do you want to know the best strategies for podcast marketing? Look no further. From leveraging your guest’s audience to advertising your podcast, there are many ways to reach a larger potential audience. But podcasting isn’t just about marketing, it can also form part of a larger business strategy.
Many companies use podcasts to boost their brand awareness and build trust with their audience. Word-of-mouth advertising is also an effective podcast marketing strategy. Finding the right places to spread your message is key, so research conferences, meetups or local events in your area that relate to your podcast. Ultimately podcast marketing is a trial and error-process, so test different strategies to see what works best for you. With the popularity of podcasts on the rise, now is the time to take advantage of this opportunity.
WELLNESS
It’s Time To Exercise
Are you curious about how much exercise you need to reap real health benefits? Wondering if a little bit of physical activity is enough, or if you need to break a sweat for hours on end? Well, it turns out that even small amounts of physical activity can make a difference. Just 150 minutes of moderate-intensity exercise per week can lower the risk of chronic diseases, improve mental health and boost overall well-being.
But what about those who want to take it to the next level? The article also explores the benefits of more intense workouts and the optimal duration and frequency for different types of exercises. Whether you prefer cardio, strength training, or a combination of both, there’s a sweet spot for maximizing the health benefits. So if you’ve been wondering how much exercise is enough, then give this a read for insights on how to make the most of your workouts and improve your overall health.
SCIENCE
Inside The AI Black Box
Have you ever heard of Fourier analysis? Did you know that this 200-year-old mathematical technique can reveal crucial information about how artificial intelligence (AI) learns to perform complex tasks? In this article, we learn how researchers used Fourier analysis to study a deep learning neural network that was trained to recognize complex flows of air and water in the atmosphere and ocean.
The study found that the neural network was not doing anything crazy or magical, it was doing what a physicist or mathematician might have tried to do. Fourier analysis can also be used to study other types of AI, such as those used in speech recognition and image processing. This research shows how even the most advanced technologies can benefit from the insights of traditional mathematical techniques.
FROM THE BOOKSHELF
To do this week: Need an instant dose of creative inspiration for you or your organization’s website? Check out some really innovative and creative work in web design here
Stay Informed, Stay Ahead!
About the author: abhinavchetan.com
