Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity between calls brings you insights to make you think & think again.

In today’s edition, we take a journey with customers and map how they behave. This exercise can empower businesses to understand their audience’s experiences and emotions at every touchpoint. Then we will examine the subject of blue light exposure and how should we tackle it. Finally we’ll plunge into the depths of the oceans, a precious & largely unexplored part of our planet.

Kabir Says –

“What do you get when a customer journey mapper, a blue light expert and an oceanographer come together. Navigation, illumination and exploration.”


The Customer’s Journey

Customer journey mapping is a powerful exercise that allows businesses to truly understand their customers experiences and emotions at every touchpoint. Have you ever wondered what your customers go through from the moment they become aware of your brand to their interactions with your product or support team? Customer journey mapping lays out all these touchpoints, providing a visual representation of the stages a consumer goes through during their relationship with your business.

It’s like taking a deep dive into the minds and hearts of your customers, allowing you to establish empathy and gain a true understanding of their experiences. But here’s the thing: customer journey mapping isn’t just about understanding your customers. It’s about improving their experience too. By identifying areas where customers may face problems when interacting with your company, you can find solutions and enhance their overall experience. Think about it – wouldn’t you want to know if there are any pain points or roadblocks that your customers encounter along their journey?


Blue Light: Yes or No?

According to experts, the idea that blue light disrupts sleep has been blown out of proportion. In fact, the evidence on its effects is still inconclusive. While blue light does suppress the release of melatonin, the hormone that makes us feel drowsy, studies have shown mixed results when it comes to its impact on sleep quality. So, should we be so quick to blame blue light for our sleep troubles?

That being said, it’s still worth being mindful of our exposure to blue light, especially in the evening hours. Decreasing screen time before bed using blue light filters or glasses, and creating a relaxing bedroom environment can all contribute to better sleep. While the impact of blue light on sleep is still up for debate, it’s always a good idea to prioritize healthy sleep habits and find what works best for you. After all a good night’s sleep is essential for our overall health and well-being.


Exploring The Oceans

Have you ever wondered why we explore the ocean? Despite covering approximately 70% of Earth’s surface and playing a crucial role in supporting life, our understanding of the ocean remains limited. Ocean exploration is about uncovering the mysteries of its ecosystems, revealing new sources for medical therapies, food, energy and more. It’s a journey of discovery searching for the unusual and unexpected.

With approximately 80% of the ocean remaining unexplored, there are countless wonders waiting to be discovered. By exploring the ocean, we can unlock its secrets and potentially find resources that benefit society. It’s a journey that not only expands our knowledge but also contributes to the betterment of all citizens. So let’s continue to delve into the depths of the ocean uncover its hidden treasures and protect this vital and awe-inspiring part of our planet.


To do this week: Do you ever struggle to remember things ? In fact most of us do, but there is an entire field of study on ‘how to remember anything’. Explore the fascinating realm of memory palaces with a 4 time US memory games winner here

Stay Informed, Stay Ahead!

About the author: abhinavchetan.com