Dear Reader,

Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness and science. Blending commerce, consciousness and curiosity Between Calls brings you insights to make you think and think again.
This week, we explore how brands can navigate the post cookie world which will be upon us soon. Then we dive into the magnificence of magnesium, and finally ask the all important question is cocunut a fruit, a nut or a seed ? Let’s dive in to the post-cookie world with a comprehensive toolkit, uncover the unsung hero of minerals, and then gaze at the multifaceted coconut, a true marvel of nature. Happy reading!

Kabir says – “In a world where data specialists track every click, nutritionists distill us down to elemental levels and botanists classify life plant by plant, we find ourselves over-tracked, over-simplified and over-classified, proof that we’re missing the forest for the leaves”


Cookie or No Cookie

Have you heard of cookies – no, not the one’s you have with coffee but little bits of data that track our online behavior and figure out what we like and dislike. With Chrome set to phase out third-party cookies early next year, it’s crucial for digital marketers to act now. This comprehensive guide from Google provides expert insights and strategies to help you navigate this significant change. From enabling better 1st party data collection, to setting up robust measurement infra, to recording the right audience signals, it covers a wide range of topics. In a post cookie world the options to measure data, to target audiences and to attribute conversions are only going to reduce, so the time to get your data act together is now.



Magnesium might not be the star of the mineral world, but it’s definitely the hardworking sidekick your body can’t live without. This element plays a crucial role in hundreds of biochemical reactions in your body. From helping your heart keep a steady beat to ensuring your muscles can contract and relax, magnesium is there, making it all happen. Many of us walk around unknowingly with a deficieny of this essential nutrient, which could be the root of tiredness, muscle cramps and a host of other issues. The good news ? Boosting your magnesium levels can be as simple as snacking on almonds, adding some spinach into your smoothie, or throwing some pumpkin seeds into your salad. It’s a small change with potential for big benefits, read below to find out more.


The Coconut Conundrum

What if I told you the coconut qualifies to be a fruit, a nut, and a seed all at once ? Yep, the humble coconut is not just a sip-on-the-beach item but is an all round superstar. Packed with nutrients, coconuts can sustain people with it’s water and skin, provide oil for cooking and natural skincare, and even offer fiber for crafting. But there’s more to this fibrous one-stop-shop than meets the eye. Each part of the coconut has been utilized by cultures around the world for centuries, not just for food but for building materials, natural remedies, and even fuel. This is why it’s also known as the ‘tree of life’ as all it’s parts can be used. And it also plays a crucial role in ecosystems where it’s grown which is why it’s my pick of the week.


Ignite Ideas, One Prompt At A Time: Plug in this prompt to any LLM to understand the importance of Magnesium in the human body.

As an expert nutritionist, your mission is to craft a comprehensive, easy-to-understand guide on the crucial role of magnesium in human health. Start by explaining what magnesium is and its significance in the body. Use a simple analogy, like comparing magnesium to a key that unlocks vital enzymatic reactions, such as energy production and protein synthesis. Delve into the wide-ranging benefits of magnesium, from supporting muscle and nerve function to promoting heart health and maintaining bone density. Highlight magnesium-rich dietary sources, including dark leafy greens, nuts, and whole grains, and provide practical tips for incorporating these foods into daily meals. Discuss the symptoms of magnesium deficiency and the potential health consequences of low magnesium levels. Conclude with actionable advice on ensuring adequate magnesium intake through a balanced diet and, when necessary, the judicious use of supplements.


To do this week: Last week we suggested quick rituals for a better day, today we have a simple 6-minute mindfulness exercise for you. Slow down, sit back, and breathe!

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