Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity between calls brings you insights to make you think & think again.

In today’s edition we will explore online ad fraud, the gut microbiome and the semi conductor industry. First we look at how to safeguard your digital efforts against ad fraud, examining strategies to counter these deceitful practices. Next we delve into the fascinating relationship between the gut microbiome and our immune system. And finally we dive into the expanding & fast changing landscape of the semiconductor industry. Diverse frontiers, interesting perspectives, happy reading!

Kabir Says –

“Whether it’s decoding the semiconductor revolution, navigating the ecosystem of our gut microbiome, or tackling ad fraud, it’s all about finding the right connections in a circuitous world”


Ad Fr(a)u(d)

Are your campaigns shielded from tactics employed by online fraudsters? Ad fraud is no small matter, accounting for an estimated loss of $100 billion in 2023 alone. Despite its widespread impact, many remain unaware of the methods fraudsters employ to manipulate online campaigns. This in-depth exploration sheds light on eight of the most common and cunning ad fraud methods. Starting with domain spoofing and extending to geo masking through careful analysis, each tactic is broken down to reveal how it operates and the possible outcomes it can lead to in the world of online advertising.

Learning about these tools and methods can give you power to outsmart scammers, ensuring that your budgets are secure and your campaigns resonate with genuine audiences yielding desired results. If you’re interested in understanding how to defend against sneaky tactics in online advertising, this is a must-read. It’s a useful introduction to ad fraud tactics and provides some know-how to fight back effectively.


Trust Your Gut

Deep within your digestive system lies a vibrant and diverse ecosystem known as the gut microbiome, an intricate collection of microorganisms that outnumber your own human cells. These tiny residents are not mere squatters, they are integral players for health and immunity. This paper takes you on a journey into this hidden world, revealing the connections between these microscopic inhabitants and your body’s defense mechanism — the immune system. Through research and analysis, it sheds light on how seemingly disparate diseases share a common thread and that is disruptions in the balance between the gut microbiome and immunity.

Looking at the early development of the gut microbiome, the study mentions factors like birth mode and diet choices and how they shape our microbial landscape, which in turn affects our immune system’s growth. The paper also hints at how this microscopic world may hold answers to many immunity-related diseases.


Semi Chipping Away

At the frontiers of technology an intricate evolution is underway, an evolution that promises a future as bright as it is uncertain. The semiconductor industry, a powerhouse driving the digital age stands at the forefront of this transformative journey. New materials, changing prices, emerging technologies and even geopolitics are all shaping the future of this now all pervasive technology. With these dynamics at play stakeholders and innovators are set to navigate a landscape of both opportunities and challenges.

This article serves as a lens to explore the intricate threads of the semiconductor industry’s trajectory. It takes a closer look at multiple factors, including experimenting with new materials, changes in the prices of important metals and the growing use of AI and IoT technologies. Whether you’re a tech enthusiast, a marketer, a business strategist or even a layperson who is curious about the forces shaping our modern world, this article provides a comprehensive view of a dynamic, emerging industry.


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Stay Informed, Stay Ahead!

About the author: abhinavchetan.com