Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity between calls brings you insights to make you think & think again.

In today’s edition, we will dive into cold emailing, holistic wellness and supercapacitors. First we unravel the art of crafting impeccable cold emails, equipping you with strategies for more effective outreach. Next we explore the realm of holistic wellness uncovering connections between mind, body, spirit & more. And last, we shift our focus to the creation of an energy-storing supercapacitor using ancient materials, a technological marvel that holds the potential to shape the future. Happy reading!

Kabir Says –

Cold emailing, holistic wellness, and a supercapacitor walk into a bar. Cold emailing says, ‘Give me something to break the ice’, the supercapacitor says, ‘Charge it to my tab!’ and holistic wellness replies calmly, ‘I’ll have a mix of everything, in moderation please.’


The Art Of Cold Email

Are your cold emails falling flat ? Reaching out to potential clients, partners, or investors through cold emails can often feel like a shot in the dark. However if done right, it is the most cost effective outreach channel out there. This guide unravels the intricacies of crafting compelling cold emails that resonate and engage your target audience effectively. From formulating attention-grabbing subject lines to delivering value-driven content, this resource offers actionable steps to help you stand out amidst the sea of emails. By understanding the nuances of effective cold emails versus spam, you’ll learn how to target the right recipients, offer genuine value and initiate meaningful conversations.

The guide not only equips you with the best practices but also empowers you to measure and optimize your results. With a clear roadmap in hand you’ll be better prepared to navigate the challenges of cold email outreach. Whether you’re a marketer, a freelancer or an entrepreneur with an idea cold emailing can open doors for you. In many cases I have seen cold email campaigns deliver open rates > 60%, with strong CTRs. A well crafted cold email campaign in action is a real delight to see.


Meaning Of Holistic Wellness

What does wellness mean to you ? If someone was to ask you this how would you respond. We know that there can be no one definition of wellness as we have to consider multiple dimensions. This term has sometimes been misconstrued but its essence lies in recognizing the interconnectedness of various facets that define human well-being. This article ventures beyond the clichés, delving into the essence of holistic wellness and its implications for a balanced life.

Holistic wellness defies a one-size-fits-all notion of health, instead it explores the intricate interplay between physical, mental, emotional, spiritual, social and occupational realms. This comprehensive approach paints a vivid picture of health that extends far beyond the conventional understanding of mere absence of illness. The piece navigates through multiple dimensions of holistic wellness, uncovering their significance and influence on individuals.


Supercapacitors In The Making

Imagine a future where ordinary cement, water, and carbon black hold the key to affordable and scalable energy storage solutions for renewable sources like solar and wind power. This is not science fiction but a tangible achievement that promises to bridge the gap between sustainable energy generation and efficient energy utilization. In a remarkable fusion of ancient materials and cutting-edge engineering, a team of MIT researchers has unveiled a breakthrough that could redefine the way we store and utilize energy.

With its potential to revolutionize renewable energy integration this discovery offers more than just a scientific advancement, it holds the promise of a greener and more sustainable future. Whether you’re a technology enthusiast, an environmental advocate or simply curious about the evolving landscape of renewable energy this piece offers a fresh perspective on energy storage and what the future might look like.


To do this week: Feeling overwhelmed by work? Explore the “3 Rules for Better Work-Life Balance” from TED and learn valuable insights to bring equilibrium and fulfillment into your days. Condensed wisdom in 5 mins here.

Stay Informed, Stay Ahead!

About the author: abhinavchetan.com