Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity between calls brings you insights to make you think & think again.

In today’s edition, we unravel the secrets behind customer retention’s profound impact on ROI. Next we jet-set into an emerging trend of wellness & self discovery travel. Finally we venture into the evolving science of techno signatures in search of extra terrestrial intelligence. So we have customer retention, self discovery travel and the search for extra terrestrial life this week. Happy reading!

Kabir Says –

“What do customer retention, wellness travel, and extraterrestrial life have in common? It’s all about making the right connection, whether it’s to loyal clients, inner peace, or our neighbors in the galaxy”


Customer Retention = ROI

Have you ever wondered what lies at the core of sustainable growth and profitability? Is it the constant pursuit of users or is there something else. In today’s fiercely competitive business landscape customer retention an often-overlooked factor, has emerged as an essential driver of sustainable growth and profitability. While the pursuit of new users is undeniably important, understanding the dynamics of customer retention can unlock a wealth of opportunities and transform the way businesses thrive in the long term.

This article meticulously outlines the reasons why customer retention is indispensable citing its cost-effectiveness, potential for enhanced ROI and the catalytic effect it has on referrals and customer loyalty. In today’s environment retaining customers is often more profitable than acquiring new ones this guide serves as a roadmap for businesses to thrive with the art of customer retention.


Journeying to Find Yourself

In a world marked by a heightened awareness of health and a quest for a balanced life, the intersection of wellness and travel has become an ever-expanding frontier. The pandemic catalyzed a paradigm shift in people’s priorities with an overwhelming desire to focus on themselves first. How has this altered the way we approach travel?

Wellness travel once synonymous with spa retreats has evolved into a holistic pursuit of experiences designed to enhance mental and physical health. From forest bathing to sleep wellness this travel ethos has transcended the boundaries of conventional relaxation. Travelers now seek to reconnect with themselves, loved ones and nature in deeper ways. This article takes us on a journey into the fast changing world of wellness travel. Whether you’re a seasoned traveler or simply curious about the intersection of travel and well-being, it makes for an interesting read.


In Search of Extra Terrestrial Life

In the boundless expanse of the universe, a profound quest is underway — to search for life beyond earth. Imagine a civilization beyond our solar system, one that possesses advanced technology and a desire to communicate with us. How could we detect their presence at such cosmic distances? What could those signals look like ? Could it be radio signals, laser beams, chemical pollutants, signs of artificial heat or something else ? These signs are collectively termed techno signatures.

And optical SETI (Search for Extraterrestrial Intelligence) is determined to uncover such techno signatures by exploring the far reaches of the cosmos. While it hasn’t unearthed extraterrestrial signals just yet it has shown that the search for nanosecond laser bursts could produce answers. If you’re intrigued by the mysteries of the universe and the search for intelligent life beyond Earth, this article goes deep into this subject and is a fascinating read.


To do this week: Ever thought about traveling through time and immersing yourself in the marvels of human history and creativity, all without leaving your living room? Explore 10 captivating free virtual museum tours that will whisk you away to mesmerizing destinations spanning the globe here.

Stay Informed, Stay Ahead!

About the author: abhinavchetan.com