Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity between calls brings you insights to make you think & think again.

In today’s edition, we delve into data driven strategies to incorporate generative AI into your business. Next we journey into the realm of health beyond BMI, redefining our understanding of well-being in today’s context. Finally we venture into the intricate world of bees, highlighting the importance of environmental purity for this remarkable species on whom we depend a lot. So, today we have generative AI strategy, looking beyond BMI and the importance of bees finding food in a polluted environment. Happy reading !

Kabir Says –

A generative AI strategist, a BMI calculator, and a beekeeper walk into a bar. The strategist says, “I predict this place will be trending in 5 minutes.” The BMI calculator looks at him and says, “But you should keep off the fries” The beekeeper just smiles and says, “All I know is that buzz is everything”


Generative AI Strategy

Imagine a world where AI can create new content, designs, and experiences at the click of a button. This is not a dream anymore, it’s becoming a reality with every passing day. Generative AI has already demonstrated its ability to craft lifelike images, videos and even contribute to the development of new drugs and therapies. But it is only as good as the data it’s trained on. As organizations worldwide strive to expand their AI initiatives, how they manage and leverage their data takes on increasing importance.

This study provides seven strategic actions that data leaders can follow to help organizations effectively leverage their data to drive their AI initiatives forward. By navigating the intricate terrain of generative AI and data readiness, businesses can thrive in this exciting world where AI has the potential to create, innovate and transform at the click of a button.


Beyond Body Mass Index

BMI or the Body Mass Index has long held the spotlight as a widely used tool to assess an individual’s health. It’s an internationally recognized method for categorizing individuals into weight classes, but it was never intended as a medical assessment tool. Yet it has endured over the years as the primary metric for assessing weight-related health. However herein lies the problem, BMI’s simplistic formula does not discern between different types of weight such as muscle and fat, nor does it consider vital factors like body composition, fat distribution and social variables including gender, age and ethnicity.

This one-size-fits-all approach fails to provide a comprehensive view of an individual’s health. This article delves into the shortcomings of BMI and explores what should replace it as a more accurate and holistic health assessment tool. It advocates for a more informed approach that goes beyond the confines of BMI acknowledging that weight is just one facet of the complex framework of human well-being. For those seeking a holistic perspective on personal well-being, this is a good read.


Bee-ing the Change

A world where trees don’t produce fruit, flowers don’t bloom & the earth doesn’t produce vegetables. A world where our food supply is severely limited and our planet is less vibrant. This is the reality we could face if we don’t take action to protect the unsung heroes of our food system, the bees. Recent research published in the journal Environmental Pollution has unveiled a concerning reality. Today bees are finding it increasingly challenging to forage for food due to the interference caused by ground-level ozone. These remarkable insects navigate their way to blossoms through the detection of “odor plumes” which are dissipating at an alarming rate.

The implications extend beyond bees merely struggling to find food, there are ripple effects of this where entire honeybee populations vanish jeopardizing the delicate balance of our ecosystems. This article goes deep into the world of bees’ sensory navigation, the fragility of odor plumes and the debilitating impact of ground-level ozone. It also empowers change and sparks curiosity about the critical role bees play in maintaining the vibrancy of our world, making it essential reading. We can be the change the bees are waiting for.


Ignite Ideas, One Prompt At A Time : Plug in this prompt to chat GPT and find out your BMI instantly.

Create an interactive guide on how to calculate an individuals’ BMI.

Assuming the role of an expert in health and fitness communication, please request the individual’s weight and height. Once provided, calculate their BMI using these values. After determining the BMI, categorize it into the appropriate range and offer insights into what that specific range indicates. This process should be straightforward and easily comprehensible, especially for those unfamiliar with health metrics.


To do this week: Curious about the science behind optimal human performance? Watch this “How to Enter The Flow State” video to gain valuable insights and techniques that can enhance your focus, creativity, and overall well-being.

Stay Informed, Stay Ahead!

About the author: abhinavchetan.com