Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity between calls brings you insights to make you think & think again.

In this week’s edition, we’re delving into the transformative power of customer data platforms in marketing. We’ll then transition to the world of wellness, where the simple act of drinking water can be a game-changer for everyone. Finally, we’ll soar into space seeking the elusive ‘hum’ that resonates across the universe. Join us for a week that has a blend of innovation, introspection, and inspiration as we bridge the worlds of technology, well-being and science. Happy Reading!

Kabir Says –

“A customer data platform specialist, a hydration expert, and an astrophysicist walk into a bar. The specialist muses, “I wish there was a cocktail based on customer feedback.” The hydration expert adds, “And it better quench thirst like a pro.” The astrophysicist on realizing that the bar is now closed looks up to space and says, “I’m sure it’s out there somewhere”.


Customer Data Mastery

Ever found yourself drowning in customer data, yet feeling like you’re still missing the bigger picture? How do you sift through the vast ocean of data to find insights? Enter Customer Data Platforms (CDPs), this isn’t just another tech buzzword but it’s the future of customer-centric marketing. In an environment where tailored interactions are key, a CDP stands out as an essential tool. It integrates data from various touchpoints, ensuring each brand interaction is not only relevant but also adds value.

This guide explains the core components of CDPs, their significance and their application in enhancing customer pathways. So whether you’re a seasoned marketer or a business owner looking to elevate your customer experience, this guide promises a massive value unlock.


Hydration Rules

Did you know how the simple act of drinking water has a critical impact on everything in our system. And who better to understand hydration and it’s impact on human performance than athletes. With a focus on track and field throwers, a group with distinct challenges and requirements, this study promises insights into the specialized world of hydration strategies tailored to an athletes unique demands. In this world hydration plays a multifaceted role in influencing performance, preventing injuries and aiding in swift recovery.

For anyone involved in the competitive sports ecosystem, be it coaches, trainers, or athletes themselves this article offers a deep dive into the significance of hydration. It has unique perspectives to offer to us lay readers as well.


Sounds From Space

The vast expanse of the universe has always been a source of wonder and intrigue. Research Matters, in its latest exploration, delves into one such enigmatic aspect of the universe – a groundbreaking study that aims to detect the subtle ‘hum’ that reverberates across the cosmos.

This article embarks on a detailed journey, tracing the collaborative global efforts, the brilliant minds and the state-of-the-art instruments that seek to unravel this cosmic mystery. The gravitational waves emitting this hum have only recently been detected. By understanding these we can learn about many other phenomena of the universe ranging from blackholes to pulsars to supernovas. It’s a fascinating read for anyone interested in space and it’s many wonders.


Ignite Ideas, One Prompt At A Time: Plug in this prompt to any LLM to get an in depth understanding of Customer Data Platforms.

Assuming the role of a seasoned data analyst familiar with the Feynman technique, please provide a clear and straightforward explanation of Customer Data Platforms (CDPs). Begin by outlining the fundamental concept of CDPs, then break it down step by step, ensuring each explanation is simple, relatable and devoid of jargon. Use analogies or everyday examples where possible to make the principle easily comprehensible to a general audience with no background in data analytics or marketing. Your task is objective is to convey the essence of what CDPs are and how they can benefit businesses in a manner that anyone, regardless of their technical knowledge can grasp.


To do this week: Like many, you’ve probably mastered your morning routine for a productive start. But have you considered the power of your night routine? Dive into the Anatomy of a Perfect Night Routine and see how it can change your life.

Stay Informed, Stay Ahead!

About the author: abhinavchetan.com