Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity between calls brings you insights to make you think & think again.

This week, join us on a journey through AI in marketing, combating the effects of sitting and the perplexing question of percetion. First we will explore the role of AI in marketing and what the future marketer should consider, then we will learn how sitting is not as benign as it looks and finally we will explore the hidden depths of perception challenging our very understanding of reality. Happy Reading!

Kabir Says –

“An AI marketer, a fitness guru, and a philosopher walk into a bar. The AI marketer says, “I can target customers before they even know they need a drink.” The fitness guru retorts, “Well, I can make them walk a mile for it!” And the philosopher ponders, “But is it the drink they want, the journey they seek, or the perception of either ?”



How can marketers harness the power of AI while maintaining the creativity and empathy that define the human touch? This thought provoking article discusses the complexities of AI in the marketing realm. It reveals that while AI can optimize campaigns and crunch data with unparalleled efficiency, it lacks the capacity for big-picture thinking and creative storytelling that breathe life into marketing strategies.

Perhaps the future of marketing lies not in choosing between AI and human creativity but in harmonizing them. In essence, this article is not just an exploration of AI’s role in marketing; it’s a guide to navigating the evolving digital landscape with a balanced approach that leverages the best of both worlds – the precision of AI and the insight of the human mind.


Don’t Sit For Long

Heard someone say ‘sitting is the new smoking ?’. In a world increasingly dominated by sedentary lifestyles, a silent health crisis looms, one that’s as pervasive as it is overlooked. The act of sitting for extended periods is not as benign as it seems. In addition the impact of sitting for long periods extends beyond the physical, touching the realms of mental health as well. Our bodies were never meant to be so inactive & the consequences of it are unsettling.

This article invites readers to rethink their daily routines, encouraging small yet impactful changes that can significantly improve effects of prolonged sitting. In essence, this narrative is more than just an exploration of a health issue; it’s a call to action. It challenges readers to stand up (quite literally) & take control of their health. Read it & don’t sit on this for too long.


The Doors Of Perception

How do you know what I see as blue is the same as it is to you ? Have you ever stopped to consider how uniquely you perceive the world around you. Welcome to the fascinating realm of subjective experience. This article reveals the startling truth that our individual perceptions of reality can vary far more than we ever imagined. It begins with the viral phenomenon of #TheDress, a seemingly ordinary image that sparked a global debate and uncovered a profound truth: people can perceive the same thing in dramatically different ways.

The narrative then takes us through various other ‘hidden differences’ in perception illustrating the rich tapestry of human experience. By examining these differences, we not only gain a deeper understanding of the human mind but also learn to appreciate the unique ways in which each person interacts with the world. It reinforces the idea that there are many doors to perception & ours is just one of them.


Ignite Ideas, One Prompt At A Time: Plug in this prompt to any LLM to understand the basics of AI in marketing and it’s impact on the field.

“Assume the role of a digital marketing expert with a talent for breaking down complex technological concepts into simple terms. Your task is to explain the role of Artificial Intelligence (AI) in marketing and its impact on the field. Start with a basic definition of AI in the context of marketing, then methodically dissect how AI is being used in various marketing strategies, ensuring your explanation is clear, concise and free of technical jargon. Use analogies or simple examples where possible to illustrate these concepts. Do this step by step with an aim to make the information about AI in marketing and its transformative effects comprehensible and relevant, highlighting its significance in evolving marketing practices for an audience that may not have extensive knowledge in digital marketing or AI technology”


To do this week: Optimize your workspace with this “How to Set Up Your Desk Ergonomically” by WSJ. It’s a quick guide full of expert tips for a comfortable, productive desk setup, ideal for those with desk jobs. Watch, learn and revamp your workspace ! Watch Video.

Stay Informed, Stay Ahead!

About the author: abhinavchetan.com