Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity between calls brings you insights to make you think & think again.

In this week’s edition, we explore the revolutionary impact of AI-generated art on digital marketing and content creation, while also discussing important considerations for businesses. Then we’ll look into the surprising benefits of daydreaming on memory and cognitive functions, offering an accessible way to boost your mental prowess. And finally, we will take a look at the Earth’s recent acceleration and how it’s affecting our technology, reminding us of the dynamic processes that shape our planet.

Kabir Says –

“With the earth spinning faster and faster, maybe we should let daydreaming and AI generated art take the wheel”


AI Generated Art

Artificial Intelligence has paved the way for a new type of digital art i.e. AI-generated art. Among it’s many applications, this technology has the potential to revolutionize the digital marketing and content creation industry, by providing a more efficient and cost-effective way to produce high- quality images and videos.

However some important points need to be taken into account when using AI-generated art in a professional context. First, it’s crucial to clearly understand the legal implications surrounding the ownership of the generated content. Second, while AI generated art may provide businesses with new opportunities to enhance their digital marketing efforts, it’s important to strike a balance between AI generated and human created content. This balance is crucial for maintaining authenticity and a human connection with the audience. It’s an exciting field which is developing rapidly but it’s important to approach it cautiously and consider the ethical and legal aspects involved.


The surprising benefits of daydreaming

Did you know that we day dream thousands of times a day for brief intervals of time. According to recent findings, daydreaming may positively impact our memory. The research suggests that allowing our minds to wander triggers the hippocampus, the part of the brain responsible for memory to become more active. This increase in activity can improve memory recall and formation, making it a valuable tool for those seeking to enhance their cognitive abilities.

This discovery is particularly exciting because it shows that something as simple as daydreaming can significantly impact our brain’s functions, making it an easy and accessible way to boost our mental prowess. Not only is daydreaming a fun and enjoyable activity, but it also holds the potential to enhance our memory and overall cognitive functioning. So the next time you find your mind wandering, embrace it – your brain may just thank you for it!


A faster-spinning earth

The Earth is spinning faster and it’s getting shorter in terms of its day! Don’t worry, it’s only by a tiny bit, but it’s happening nonetheless. What’s causing this acceleration, you ask? A shift in the distribution of mass on the planet, like melting glaciers moving weight to the poles and changing the planet’s moment of inertia, as well as other external factors like the moon and sun’s gravitational pull and the exchange of angular momentum between the Earth and atmosphere.

This acceleration of 1.8 milliseconds per century may seem minuscule, but it has a big impact on our technology, such as the accuracy of GPS systems. Scientists use a mix of satellite observations, historical records, and simulations to study the Earth’s rotation changes and improve our understanding of the planet’s dynamic processes and predictions for the future. So, the next time you look up at the sky, remember that the Earth is not only rotating, but it’s also speeding up!


To do this week: Find out any brand’s creatives & ads which are currently active on Meta, very useful resource for ideas, inspiration & competitor tracking  here.

Stay Informed, Stay Ahead!

About the author: abhinavchetan.com