Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness & science. Blending commerce, consciousness & curiosity between calls brings you insights to make you think & think again.

In this week’s edition we will see how Meta is reacting to the rapidly changing ad landscape with their ‘Performance 5’ tactics for advertisers. Then we will explore how your brain benefits a lot from a good swim and finally we’ll peer back in time with stargazing & marvel at the mystery which surrounds us every moment.

Kabir Says –

“What happens when meta ads, swimming and stargazing collide – we get mental billboards, cerebral splashes and astral runs”


Meta ads performance 5 framework

With data restrictions in an ever changing digital advertising landscape, Meta is working hard to maintain its ad revenue. To do this, they’ve introduced a new set of top tactics called “Performance 5,” which uses strategies to help advertisers improve their ad performance and reduce costs. Some of these tactics include consolidating ad sets, campaigns, using broad targeting instead of niche audience approaches, using the conversions API and implementing mobile-friendly videos.

For advertisers there are fewer variables and autonomy to work with as Meta consolidates it’s ad tools into a more automated and homogenous solution. A similar trend is playing out across platforms given growing privacy and data concerns. Adapting to such changes is key for brands who rely on Meta Ads else they might lose their magic.


Why swimming may be a boost for the brain

Swimming has long been a favored pastime for people around the world, and for good reason. Recent studies suggest that swimming is more than just a fun activity, as it provides numerous cognitive benefits. Research suggests that swimming can boost brain function, improve memory and increase overall cognitive performance.

Since swimming involves all major muscle groups there is increase in blood flow, cardiovascular activity leading to a large release of endorphins. There are also several findings about how swimming helps short term and long term memory across age groups. While we don’t have a fountain of youth yet, but a good swim might just provide a boost to your physiology.


With stargazing we’re peering back in time

Have you ever wondered how far back in time you see when you gaze up at the night sky? The answer is mind-boggling. Light travels at a finite speed, which means that the light we see from distant stars and galaxies takes millions or even billions of years to reach us. When we observe these objects, we are effectively peering back in time, seeing them as they were when the light first set out on its journey.

The light from distant stars and galaxies took millions or even billions of years to reach us. This means that when we look at more distant objects, we see them as they were billions of years ago. It has allowed us to study the early universe and its evolution over time, revolutionizing our understanding of the cosmos and our place in it. It’s a humbling reminder that we are just a small part of a vast and ancient universe with much left to explore and discover.


To do this week: Want a simple practice to express your gratitude, here’s a 5 min guided gratitude meditation to get you started. Link here

Stay Informed, Stay Ahead!

About the author: abhinavchetan.com